Startup Professionals Musings

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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. The cost of social media done well is low.

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8 Tactics For Every Entrepreneur To Manage Technology

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Only one component of running a business is managing technology, but it is a critical component, so no entrepreneur can afford to ignore it or totally delegate it.

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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. Start with a range of platforms, including social media, advertising, and a great website.

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6 Ways To Make You An Entrepreneur Before The Product

Startup Professionals Musings

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Anticipate and establish supporting social media accounts. Every future entrepreneur should start by networking.

Product 319
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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media. Many entrepreneurs fear giving away their very best insights, strategies, or tools via social media – it might diminish the demand and the profit. They will call you back.

Marketing 244
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Investors Measure Entrepreneurs By Cashflow Mileage

Startup Professionals Musings

Desperate entrepreneurs lose their leverage and die young. As a mentor to many entrepreneurs and startups, here are my best recommendations for keeping the burn rate low, planning ahead and maintaining credibility with investors: Manage cashflow personally every day. Use social media for early marketing.

Burn Rate 262
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More Successful New Entrepreneurs Are Baby Boomers

Startup Professionals Musings

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Every young entrepreneur needs an experienced partner for credibility with investors, and as a trusted cohort for strategy and growth discussions.