A Smart Bear: Startups and Marketing for Geeks

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WP Engine passes $100M in revenue and secures $250M investment from Silver Lake

A Smart Bear: Startups and Marketing for Geeks

Late last year we passed $100M in annual recurring revenue. That revenue is in on 75,000 customers, earned through the hard work of 500 employees across six offices on three continents. It’s the heroin-hit that hooks the entrepreneur. (The We just announced a few more things. The next sale isn’t quite as sweet.).

Engineer 152
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Yes, but who said they'd actually BUY the damn thing?

A Smart Bear: Startups and Marketing for Geeks

How many do you suppose produce any revenue? (My How many do you suppose produce enough revenue that, after hosting and marketing expenses, they result in a profitable company where the owner doesn't need a day job? (My Here's a list of the top 100 Twitter clients, and here's some more. My guess: 80%). My guess: 5%).

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Special Edition: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

It’s “ Loveline for startups ,&# where entrepreneurs get to ask any question about their startup and have me and a rotating co-host tackle the problem and devise constructive next-actions. When should a company should focus on growth only, ignoring the business model and revenue? I finally started Smart Bear Live.

Cofounder 226
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Startup Therapy: Ten questions to ask yourself every month

A Smart Bear: Startups and Marketing for Geeks

If you had zero revenue from now on, on what date would you run out of money? Second, you know the length of your fuse even in event of disaster (if you have revenue) or if you never manage to land a customer (if you're just starting out). Cartoon by Andertoons. That's OK, that's not the point of this question. Or switch off.

Startup 315
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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

He published revenue figures even when they were still pathetic , he pledged loudly and eagerly to give away lots of free copies to non-profits, and he revealed all his (remarkably effective) marketing strategies (updated here ) even though it meant competitors would learn them too. But one story beats a pile of AdWords A/B tests.

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Darwinian company growth doesn’t always select the best companies

A Smart Bear: Startups and Marketing for Geeks

SnapChat, Pinterest, WeWork, InstaCart, Square, FourSquare, and even Twitter, who has impressive revenue but has still never been profitable). Uber makes entrepreneurs out of under-paid employees who were indentured slaves to the medallion system, but perhaps they are still indentured and still under-paid.

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On the (un?)importance of design

A Smart Bear: Startups and Marketing for Geeks

I’ve chronicled the eye-melting design work that punished potential customers in the evolution of the Smart Bear website, and yet with all that cringe-worthyness, here is a company that doubled in revenue and profit like clockwork for half a decade — a stat any startup would be proud to match.

Design 253