A Smart Bear: Startups and Marketing for Geeks

APRIL 24, 2012

In short, your $95k investment buys you far more equity than your time does, whereas your time is much more valuable to you than your money. Besides, if it all fails, you can make so much as a consultant — especially if you work the same hours of a startup founder — that you can put your savings back easily.

Salary 229

Salary Stock Startup Valuation 229

A Smart Bear: Startups and Marketing for Geeks

MARCH 5, 2010

This is a guest post by Mike Schoeffler, founder of iPhone running application Roadbud. As founder of a run/bike app startup, I can write off my workouts. I have a ready excuse for squeezing in a little “sweat equity” — I need to get in shape to know my customers’ issues.

Sweat Equity 208

Sweat Equity Startup Viral Equity 208

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Listen to this episode if you want to hear about a founder who has a product and users and paying customers … and is trying to figure out how to take his company to the next level and grow faster. I first did it for the founder. After that, I did it for a private equity firm then we became a part of a larger corporation.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

A Smart Bear: Startups and Marketing for Geeks

JUNE 20, 2011

As you’d suspect, I was similarly ignorant of such things while watching the sale of ITWatchDogs (where I was a co-founder), and still harbored misconceptions as I went into the sale of Smart Bear. So, once and for all, I’d like to share my own perspective on how this works. Many people start by looking at “the Multiples.&#

Sales 260

Sales Channel Cofounder Valuation 260