The first category includes companies that have a dominant position in their national market and are often internet or ecommerce companies. The second category is composed of companies that have developed a unique IP locally and marketed it worldwide - typically in the gaming, software, security or mobile sectors. Why Eastern Europe? MORE >>

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. The problem is Marketing and lack of imagination in using the web/digital channels. Rules for Digital Marketing Revolutionaries! MORE >>

was living in Europe in 2000 when the first WAP phones (Wireless Access Protocol) were introduced. But like lemmings, every company in the market rushed to proclaim they were launching WAP versions of their products. So I greeted Apple’s entry into the market with great excitement.  &# Finally the hegemony is broken! MORE >>

Though Europe is our primary focus, regardless of where you are located you'll learn about web privacy, data collection, optimal tool decisions and how best to plan your data strategy. Broadly speaking, there seem to be four buckets of implementation currently underway in Europe when it comes to the cookie part of the law. Thanks. MORE >>

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). MORE >>