Startup Professionals Musings

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Viral 348
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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Viral 268
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6 Due Diligence Concerns Before Outside Contracting

Startup Professionals Musings

Outsourcing is defined as contracting the work to another company, usually located in a developing country, like India, China, or Eastern Europe. Internal services, like marketing and accounting, are more manageable and have less customer visibility. The same applies to manufacturing and almost any process these days.

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Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Campaign 167
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Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Viral 249
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6 Realities To Evaluate Your Outsourcing Alternatives

Startup Professionals Musings

Outsourcing is defined as contracting the work to another company, usually located in a developing country, like India, China, or Eastern Europe. Internal services, like marketing and accounting, are more manageable and have less customer visibility. The same applies to manufacturing and almost any process these days.

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Startup Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Viral 238