Startup Professionals Musings

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

Produce marketing events to get visibility and attention. These days, a popular approach is to create a “pop-up” store or “flash mob” event in the midst of another gathering, like a Super Bowl, to get attention and scaling for your brand. Use them to find your relevant influencers.

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6 Aspects Of Your Story That Will Make You Memorable

Startup Professionals Musings

Stories relay events, and these events have to happen somewhere. Statements about your product’s amazing capabilities or your service commitment, or testimonials about how awesome your company is, are generally not stories because they don’t relay events. Place where it happened.

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6 Keys To Transforming Yourself Into A Startup Leader

Startup Professionals Musings

There is always a need for someone to take the lead in your favorite charity, community service, or family event planning. Take the initiative to meet new leaders in your domain and related ones, at business conferences and networking events. Accept leadership roles in safer non-business roles.

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5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

Enjoy a sports event together, or find common non-profit causes to participate in. Invite the investor to dinner or fun-related activity. Outside of work is where you can best evaluate the chemistry match, and decide whether you can enjoy and learn from the relationship. As with any relationship, it doesn’t pay to close in a heated rush.

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The Power of Negative Events in Your Startup

Startup Professionals Musings

Negative events cause uncertainty, doubt, or confusion in people’s sense of themselves, and lowers their motivation for the work. The asymmetry between the power of setbacks and progress events appears to apply even to relatively minor triggers. Small losses can overwhelm small wins.

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6 Guidelines For How And When To Use Non-Disclosures

Startup Professionals Musings

The same is true for people who may approach you at networking events or industry conferences. If you receive an email requesting details on your plan from someone you don’t know, you should respond with a CDA, as well as begin a more serious cross-check with reliable sources. Build trust first. Discussions with potential strategic partners.

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10 Strategies For Success Long-Term As Well As Today

Startup Professionals Musings

Overtly connect every operational problem to your strategy, rather than putting strategy on a different plane and making it only an annual event. Don’t make growth a big-bang event. In my experience, even in startups, longer-term strategy often gets pushed off the agenda due to current challenges.