Gust

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5 Things I Look when Investing in a Startup

Gust

Respect for the exit. I don’t care that much about the specifics of the exit strategy, because things change too fast and exits are 3-5 years in the future. I don’t want to hear “we don’t care about an exit strategy because we want to do this forever.” A great market story.

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Which books would you recommend to a VC analyst-associate?

Gust

Insights from Leading Practitioners on the Art of Raising a Fund, Deal Structuring, Value Creation, and Exit Strategies. The Business of Venture Capital. Raising Venture Capital for the Serious Entrepreneur. Mastering the VC Game. A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms.

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There seems to be a lack of long-term investment in startups. Why is the 3-5 year exit strategy more desirable than a 10-20+ year timeframe?

Gust

Precisely because seed stage investments in private startup companies are NOT Warren Buffet’s types of investments. Early venture and angel investments are much, much riskier than Buffett’s, with more than half of them typically failing completely and losing the entire investment.

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What do investors consider the most important aspect of a potential deal?

Gust

Team, Business Model, Traction, Customer Acquisition, Scalability, Defensibiity, Capital Efficiency, Churn, Time to Breakeven, Exit Strategy. Integrity, Passion, Startup Experience, Domain Expertise, Functional Skills, Leadership, Commitment, Vision, Pragmatism, Flexibility, Personality. Characteristics of the Venture.

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Adding Slides Does Not Enhance Your Investor Pitch

Gust

Exit strategy. What is the planned exit strategy (IPO, merger, sale, including likely candidates)? What is the timeframe for the exit? What is the level of capital funding sought during this stage? What equity is the company willing to give in return for the investment?

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Sideways Startups: An Investor’s Dilemma

Gust

I am not recommending this exit strategy, only describing for readers a process used by others in the angel community. It is suggested that angels not sell these shares to a family member or to their lawyer or accountant. CAUTION: I am not a lawyer or accountant.

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Build Your Pitch on Fundamental Stories

Gust

That’s essentially exit strategy, but let’s be honest, nobody cares that much about what you say today will be your exit strategy in three years; they want a story that reassures them you know that’s going to be important.