Gust

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5 Things I Look when Investing in a Startup

Gust

Respect for the exit. I don’t care that much about the specifics of the exit strategy, because things change too fast and exits are 3-5 years in the future. I don’t want to hear “we don’t care about an exit strategy because we want to do this forever.” A great market story. Scalability.

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What do investors consider the most important aspect of a potential deal?

Gust

Team, Business Model, Traction, Customer Acquisition, Scalability, Defensibiity, Capital Efficiency, Churn, Time to Breakeven, Exit Strategy. Characteristics of the Market.

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Adding Slides Does Not Enhance Your Investor Pitch

Gust

Here are the ten slides you need: Problem and market need. Make sure to communicate the relevance of your product / services to market needs. Define the characteristics of the overall industry, market forces, market dynamics, and customer landscape. Investors like $1B markets with double-digit growth rates.

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These 10 Key Elements Make a Business Plan Fundable

Gust

Industry & market sizing. Start with the evolution of the overall industry, market segmentation, market dynamics, and customer landscape. Data from accredited market research groups like Forrester or Gartner is required for credibility. Avoid any statements like “All we have to do is get 1% of the market.”

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5 Clues To Investor-Friendly Financial Estimates

Gust

Thats why investors want to hear about your exit strategy. Overall, financial projections that make sense in your business domain, and cross-foot with available data from independent market analysts are no guarantee that you can deliver. Build a path to 10x return. Venture capital requests that get satisfied are even lower.

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Startup Accelerators are Entrepreneur Boot Camps

Gust

The incubation period is very short and intense, usually intending to drive entrepreneurs from ideas to marketable products in a matter of months. The only down-side I have heard is that many business incubators used to be notoriously high-pressure environments where a lucrative exit strategy was more important than the half-baked products.

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10 Action Items to Keep Angel Investors Hovering

Gust

It should answer every question an investor or associate might ask, including current valuation, funding needed, and exit strategy. All the conviction and market research in the world are no substitute for real customers paying real money. Finalize your financial model. Variables for “what if” questions add credibility.