article thumbnail

2011 May be the Year of the IPO for Social Media

Startup Professionals Musings

It has been at least a decade since going public via an Initial Public Offering (IPO) has been considered a credible exit strategy for startups. If you have been giving stock options, employees will want you to be a public company, to exercise their rights to buy the stock and sell it at a profit.

IPO 223
article thumbnail

How to Write a Business Plan

Up and Running

Public Relations. If public relations if part of your promotional strategy, detail your plans here. Exit Strategy. The last thing that you might need to include in your Financial Plan chapter is a section on your exit strategy. Content Marketing.