A Smart Bear: Startups and Marketing for Geeks

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WP Engine passes $100M in revenue and secures $250M investment from Silver Lake

A Smart Bear: Startups and Marketing for Geeks

This week we closed $250M in financing from Silver Lake , the premier technology private equity firm. That revenue is in on 75,000 customers, earned through the hard work of 500 employees across six offices on three continents. Every day, 5% of the entire online world visits a customer running on the WP Engine Digital Experience Platform.

Engineer 152
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A Scorecard: Should a decision be fast, or slow?

A Smart Bear: Startups and Marketing for Geeks

The benefit is that we work together for a common goal, taking care of the needs of support, sales, marketing, engineering, product, and even finance, rather than solving for one department’s goals at the expense of another. At WP Engine we’re extremely collaborative across teams.

Engineer 264
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Yes, but who said they'd actually BUY the damn thing?

A Smart Bear: Startups and Marketing for Geeks

Tags: Essays customers feedback finance investment pricing sales.

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How do I figure out who my next important hire should be?

A Smart Bear: Startups and Marketing for Geeks

You could keep going with other roles — design, content-marketing, finance, data analysis, social media, biz dev, etc. Would that effect be larger than the next three features you could implement, or achieving similar excellence in marketing and sales? Typically, one of these is a clear winner. That’s the role you need most today.

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More money if you do, more money if you don’t

A Smart Bear: Startups and Marketing for Geeks

You trade money for speed — recruiting, contractors, office space, finance. You’re delusional if you think you can predict your startup’s finances 18 months out with precision! But what if, nine months from now, revenue is growing more quickly than you planned?

Revenue 270
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When “fits and starts” is the most efficient path

A Smart Bear: Startups and Marketing for Geeks

Nothing is exempt: teams, processes, products, sales motions, branding, interviewing, culture, office space, customer interactions, architecture, security, finance, governance, hiring, … It is certainly difficult to jerk around. Some people can’t take the forces, and that’s understandable. No one said this would be easy.

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Bending over: How to sell to large companies

A Smart Bear: Startups and Marketing for Geeks

Tags: Guest Posts How-To finance pricing sales.