A Smart Bear: Startups and Marketing for Geeks

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“She doesn’t deserve to be alive”

A Smart Bear: Startups and Marketing for Geeks

David Heinemeier Hansson doesn’t deserve to be alive either for instance — he makes millions of dollars at his bootstrapped, profitable, beloved business , he’s honored by geeks for creating Ruby on Rails , he’s a New York Times best-selling author and a race car driver, and all this with a 30-hour work-week.

New York 248
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How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

Marketing, advertising, positioning — they’re all forms of persuasive writing, just like an op-ed in the New York Times. You’re not seeking the One True Path, but rather any path that isn’t so circuitous that your finances or resolve runs dry before you reach the end. What’s the answer?

Customer 279
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Uncommon Interview: Finding Fulfillment with Good Company

A Smart Bear: Startups and Marketing for Geeks

On the other side of this radio interview are Adelaide Lancaster and Amy Abrams , both founders of their own startups, both coaches and mentors to dozens of other startups over the years, and who together created and still run the In Good Company co-working space for women entrepreneurs in New York City. They’re really neat.

Cofounder 223