A Smart Bear: Startups and Marketing for Geeks

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WP Engine passes $100M in revenue and secures $250M investment from Silver Lake

A Smart Bear: Startups and Marketing for Geeks

Late last year we passed $100M in annual recurring revenue. That revenue is in on 75,000 customers, earned through the hard work of 500 employees across six offices on three continents. That revenue is in on 75,000 customers, earned through the hard work of 500 employees across six offices on three continents.

Engineer 152
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How do I figure out who my next important hire should be?

A Smart Bear: Startups and Marketing for Geeks

Identify what role is missing from the company today, which also is the most vital for (your definition of) success over the next 12 months. (“Success” could mean revenue growth, great customer service, removing a large risk, or a dozen other things.). Hire the best person for that role. How to determine (1)?

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Yes, but who said they'd actually BUY the damn thing?

A Smart Bear: Startups and Marketing for Geeks

How many do you suppose produce any revenue? (My How many do you suppose produce enough revenue that, after hosting and marketing expenses, they result in a profitable company where the owner doesn't need a day job? (My Tags: Essays customers feedback finance investment pricing sales. My guess: 80%). My guess: 5%).

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Startup Therapy: Ten questions to ask yourself every month

A Smart Bear: Startups and Marketing for Geeks

If you had zero revenue from now on, on what date would you run out of money? Second, you know the length of your fuse even in event of disaster (if you have revenue) or if you never manage to land a customer (if you're just starting out). Need to have your arms around company finances but hate bookkeeping? Or switch off.

Startup 315
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More money if you do, more money if you don’t

A Smart Bear: Startups and Marketing for Geeks

Costs arise ahead of associated revenue, especially for SaaS companies, so you need a cash investment to fund that growth. But what if, nine months from now, revenue isn’t growing quite as quickly as you planned? But what if, nine months from now, revenue is growing more quickly than you planned?

Revenue 270
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The unprofitable SaaS business model trap

A Smart Bear: Startups and Marketing for Geeks

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. of revenue, force-feeding sales pipelines with an unprofitable product. SaaS companies earn their revenue over time. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention.

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SSEBITDA – A steady-state profit metric for SaaS companies

A Smart Bear: Startups and Marketing for Geeks

When you add up all our costs in Sales and Marketing (SaaS metric: CAC), the result is very small compared to the total revenue we’ll earn from than customer over the next few years (SaaS metric: LTV). That should be OK since we’ll be profitable in the long run. Some day 1 is fine if it’s improving.

Metrics 238