Ubiquitous Computing and the Misguided Frenzy About “Mobile”
Agile VC
AUGUST 1, 2012
At present tracking and targeting consumers on ubiquitous computing devices is inferior to the desktop web for a range of reasons, largely pertaining to the way third-party cookies are treated (the kind used by advertisers as opposed to the actual websites you visit) and the logistics of tracking IPs across wireless networks.
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