The rise of the “successful” unsustainable company
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 23, 2012
Witness, for example, this terrific Fast Company article on Bill Nguyen , serial entrepreneur who’s seventh startup “Color” famously raised $41m for a new mobile app before it even launched. They said I don’t understand mobile. The launch, by the way, was a failure. And it’s now bankrupt.)
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