A Smart Bear: Startups and Marketing for Geeks

JULY 4, 2011

This guest-post is from Joannes Vermorel, founder of Lokad which produces sales forecasts for off-line companies. As a result, the pitch was less than useful, and the sales team appeared clueless. He has a personal blog about cloud computing. Despite experts routinely claiming Email 1.0 is here to stay. They were clueless.).

Email 267

Email Cofounder Technical Review Technical Cofounder 267

A Smart Bear: Startups and Marketing for Geeks

JULY 12, 2010

Listening to first-time entrepreneurs talk about their competitive advantages is as predictably invalid as the local weatherman's 10-day forecast. You live in the era of the flat world where millions of people have access to technology, education, and a powerful sales, marketing, and communication platform (the Internet).

Intellectual Property 319

Intellectual Property Bootstrapping Software Review Open Source 319

A Smart Bear: Startups and Marketing for Geeks

JUNE 28, 2016

So, was the forecast accurate? Does that mean the forecast was inaccurate? How do you hold forecasters accountable, when the forecast is only a probability? The forecast is what chance this lead has of converting, or what dollar value it has. Similarly, the forecaster will sometimes predict 0% or 10% or 50%.

Forecast 166

Forecast Algorithm Metrics Chile 166

A Smart Bear: Startups and Marketing for Geeks

APRIL 19, 2010

We won the order — the marketing worked, the sale was approved, tech support satisfied the end users — but who knows what in month the revenue would actually hit the bank account. It's bad for budgeting or forecasting because you'll underestimate what you can afford, so for example you'll unnecessarily limit marketing efforts.

Revenue 232

Revenue Startup Forecast Finance 232