Gust

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Gust Blog - Thoughts on startups by investors that fund them

Gust

Last weekend I caught Mashable announcing that Ebook Sales Surpass Hardcover in the U.S. One of my earliest excursions into market research was working for a research firm doing a 1979 forecast on ATMs. I want a forecast that starts with specifics like channels or traffic and conversions or segments and builds up.

Startup 180
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Valuations 101: The Dave Berkus Method

Gust

Product Rollout or Sales. Furthermore, Dave reminds us that “it was created specifically for the earliest stage investments as a way to find a starting point without relying upon the founder’s financial forecasts.”. Quality Management Team. Zero to $0.5 Sound Idea. Zero to $0.5 Working Prototype. Zero to $0.5 Zero to $0.5 Zero to $0.5

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Intellectual Property for Startups in the Real World

Gust

Financial, technical and operational plans and forecasts of all kinds (trade secret). Sales and marketing plans , lists of prospects, supplier and subcontractor relationships, pricing data, media buying plans and strategies, etc. Large companies] win by locking competitors out of their sales channels. trade secret).

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10 Things I Look for When Reading a Business Plan

Gust

I want a forecast that starts with specifics like channels or traffic and conversions or segments and builds up. I hate the forecast that assets some huge market and takes a small percentage of it. Often this is part of a good forecast. By far the best validation of a plan is actual sales made already. And progress made.

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10 Entrepreneur Tips Dodge Million-Dollar Mistakes

Gust

Don’t make wildly optimistic sales forecasts. Don’t under-forecast cash needs. Ryan Blair, a serial entrepreneur who admits to his share of million dollar mistakes, as well as some multi-million dollar successes, sums these up nicely in his book “ Nothing to Lose, Everything to Gain :”.

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But Aren’t Financial Projections Always Wrong Anyhow?

Gust

Most early stage CEOs are lucky to have visibility into the next 6 months, let alone the next 3 year that are reflected in their financials and the 5 year forecast is mere fortune telling. Hockey stick sales forecasts are cool when they’re based on some justifiable logic. Well said. Otherwise, they just hurt credibility.

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These 10 Key Elements Make a Business Plan Fundable

Gust

Marketing, sales, and partners. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships. Convince investors that you have lined up sales channels, strategic partners, and a viable marketing strategy. Financial forecast and metrics. See where your cashflow bottoms out.