Brandanew

AUGUST 4, 2015

i) How to maintain work-life balance as a Startup founder. While life as a Startup founder is exciting it is also, fully exhausting. Theme 3: Life In A Startup. This has been a question bothering me from the day I started. Maintaining balance in any new job/industry/division/ country is hard.

Social Media 100

Social Media Marketing Later Stage Media 100

Brandanew

JULY 20, 2015

For instance, Apple has cleverly built a cult around its charismatic founder Steve Jobs, so much so that his name has become synonymous with the brand name even when he is no more. This is even more critical of a Startup, where the founder’s brand usually extends to the brand of the Startup itself. .

Viral 100

Viral Curation Audience Social Media 100

Brandanew

APRIL 6, 2016

The course is intended for content marketing beginners, startup founders, entrepreneurs, bloggers and addresses the beginner to intermediate level. Even if you already have a content marketing process, it will help you reevaluate it, and understand what you could do better! This is our first fully online workshop.

Global 100

Global Marketing Social Media SEO 100

Brandanew

AUGUST 11, 2015

Being an Indian Startup founder has meant that Brandanew naturally started with an Indian base, along with our German presence, making it global from day one. It also meant, that many new clients and teams that we’ve worked with, happen to be Indian. Close to the Indian freedom week (accidentally so!)

Media 100

Media India Global Email 100

Brandanew

MAY 23, 2016

Facebook: Started in dorm room and then there were fights with initial founders. Yes, design. But also that Apple was started in a Garage and Steve Jobs was fired and then came back. How does a story help a brand and YOU? A story helps you identify the unique element that makes you different.

Differentiation 100

Differentiation B2C B2B Social Media 100

Brandanew

AUGUST 24, 2015

As a founder of a Startup, it makes me immensely proud when our firm and team gets such wonderful opportunities and platforms to share these stories. For this reason, working with clients and partners who focus on building a strong work culture, trust and awesome working relationships automatically brings out the best in us !

India 100

India Video Partner Founder 100

Brandanew

SEPTEMBER 23, 2015

You know about them, their founders, their history and often someone in your friend circle has used the products too. One is a own brand and the other is not. Which one would you choose? Brands come with back stories associated with them. Brands have follower-ship and build trust over a time.

Small Business 100

Small Business Developer Product Media 100

Brandanew

MARCH 14, 2016

Before I start, here’s a story from our founder Upasna, which I want to share, especially for those that may think that they’re not storytellers. Here are a few storytelling blogs that I particularly always refer to when I am thinking about how to improve a story. Like I’ve said before, inspiration can come from anywhere.

Audience 100

Audience Video Founder Marketing 100

Brandanew

AUGUST 14, 2015

Entrepreneur and a personal branding expert, Tim Ferriss is someone almost every company founder out there follows for advice on personal and company branding. Tim Ferriss.

Social Media 100

Social Media Leadership Media Naming 100

Brandanew

JUNE 9, 2015

Lead by example : As a Startup founder, CEO or a Content marketing head, lead from the front. Showcase the benefits of the strategy to each team, and share the benefits of a well implemented Content Marketing strategy in a transparent manner. The Buffer CEO writes a fantastic blog himself- as do many new leaders.

Social Media 100

Social Media Wiki Curation Channel 100

Brandanew

AUGUST 26, 2016

About Guest Author: Nicolas Finet is the co-founder of Sortlist. What are some of the challenges and opportunities you see with an enterprise digital transformation? Do share your inputs with us! As a technically-minded marketer, he is thrilled about developing his digital marketing and helping customers find the best marketing agencies.

Cofounder 100

Cofounder Employee Technology Analytics 100

Brandanew

JULY 6, 2015

a) What are the things every female Startup founder must be prepared for? We were grateful to have plenty of features from media in the past few weeks. These are stories of how we’ve experienced life in our Startup and what we have been learning. Some of the things that I’ve personally experienced.

Social Media 100

Social Media Curation Startup Lean 100

Brandanew

JUNE 1, 2015

And behind every real brand or a Startup is a story of its founders and team. The conventional formulas have been done to death- do not send the same PR release to everyone you meet or know- doesn’t work. The easiest way to bring a fresh perspective is through your own voice. Every human being is unique.

India 100

India Curation Viral Audience 100

Brandanew

FEBRUARY 8, 2016

Created by Tami Reiss, Steve Brudz, and Manish Kakwani as part of the Female Founder initiative.” Words will be underlined for correction with additional information about how using the phrase is perceived. Underlines won’t get sent as part of your email if you decide to ignore it. ” Kapisch?

Sales 100

Sales Email Naming Conversion 100

Brandanew

DECEMBER 21, 2015

About Author : Jimit Bagadiya is the co-founder of SocialPilot.co Do share your insight and experiences on how you’ve been preparing your Christmas and holiday season activities with us in comments! which provides advanced and intelligent scheduling tools for Online Sellers.

eCommerce 100

eCommerce Sales Social Media Campaign 100

Brandanew

SEPTEMBER 28, 2015

Most recently, I met up with one of the founders of the Arbor Brewing company, Rene Greff. There are very many local and small businesses that lace the downtown. Some of the more famous ones have been here for decades and almost define the brand of this little town.

Michigan 100

Michigan United States India Ohio 100

Brandanew

AUGUST 27, 2015

Brandanew co-founder, Upasna says, Zappos is known for its exceptional customer service. They also moved to a mobile-only existence as they realized 80% of their orders came online. online retailer Zappos is also an interesting example for their trust building measures.

B2C 100

B2C B2B Cofounder Social Media 100

Brandanew

JULY 20, 2016

Within a year, Paint Nite became a full-time job for its founders. As Hermann built the website and McGrail schmoozed bar owners, they scheduled more parties and plowed the profits back into the business. Today, the company has 54 employees and operates in 115 cities globally. ( Which world are your customers coming from?

Detroit 100

Detroit Product Customer India 100

Brandanew

JUNE 15, 2015

Storytelling as a Content Marketing technique that was introduced in 2012 by the co-founder of Contently, Shane Snow. Here are 10 buzzwords and content marketing definitions to watch out for this year. 10+1 Buzzwords : Content Marketing Definitions That You Need To Know. Storytelling.

Viral 100

Viral Marketing Social Media SEO 100

Brandanew

DECEMBER 9, 2016

Luxury brands are often intimately connected with their founders, artisan designers or advocates (think Emma Watson and Burberry). There is a subtle distinction between a premium brand and a luxury brand. Luxury brands often tend towards greater uniqueness, refinement and even sensual appeal. A premium brand need not be so niche.

Los Angeles 100

Los Angeles Oregon Seattle Green 100

Brandanew

JUNE 5, 2015

For the benefit of the readers of Brandanew, here’s a small recall of what Pratilipi does and their history in the words of their founder, Ranjeet Pratap Singh: Pratilipi is a Sanskrit/Hindi word which means copy. Choose Your Weapons: 80 Percent of Our Traffic Comes Via Facebook.

Social Media 100

Social Media Startup B2B Channel 100

Brandanew

OCTOBER 30, 2015

About Guest Author: Niraj Ranjan Rout is the founder of Hiver (formerly GrexIt), an app the lets you share Gmail labels with other Gmail users. If you want to contribute to the Brandanew blog and share your insights with the Brandanew community, the guidelines are here.

Social Media 100

Social Media Media New York Channel 100

Brandanew

AUGUST 1, 2016

Show Guest : Nick Brennan is the Founder & CEO of Watch Social Media , a social media marketing firm based in Chicago, IL. The first guest we connected with, is Nick Brennan, founder and CEO of Watch Social Media – a boutique social media firm based out of the very Windy city of Chicago. Production : Brandanew.co

Social Media 100

Social Media Marketing Media B2C 100

Brandanew

DECEMBER 13, 2016

About Guest Author: Piyush Mangukiya is the founder and Managing Partner of 99MediaLab, a Virginia inbound marketing agency helping small businesses with mobile responsive websites, SEO, social media marketing and PPC campaigns. When you discuss your website with a web developer, don’t forget to think through these features.

Small Business 100

Small Business Virginia PPC Social Media 100

Brandanew

OCTOBER 12, 2015

Look at a message our founder Upasna got from LinkedIn-no less, they know her name, yet why is the email subject line coming up with “firstname”? It’s important to be aware that the data sets may need to be coded to pick on these things and cleaned up before you put hand them over to Mailchimp ! . So awkward, right?

Software Review 100

Software Review Marketing Semantic Social Media 100

Brandanew

JANUARY 8, 2016

Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. Niraj Ranjan Rout is the founder of Hiver (formerly GrexIt). Martin Harrison , Co-founder, Copify. Martin Harrison is co-founder of online content service Copify .

Analytics 100

Analytics Social Media Marketing Media 100

Brandanew

SEPTEMBER 11, 2015

What is background of the founders? More often than not it is a conflict, or a roadblock that the protagonist (for instance the founder) faces. But even then the writer must make sure that we get to know something more about these characters apart from whatever they do through the course of the story. What sets them apart?

Houston 100

Houston Later Stage China Internet 100

Brandanew

SEPTEMBER 16, 2015

Yesterday, I met up with the CEO and founder of an Ann Arbor Startup- High Five Pedal tours. I’m a week and a half old in Ann Arbor, Michigan, so it was quite interesting to talk to another Startup founder over a falafel wrap. Dave Cicotte, is on to the last week of his full time job, before he takes the final plunge.

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Naming Michigan Startup Netherlands 100

Brandanew

JUNE 15, 2016

Startup founders often reiterate stories of working hard from their dorm rooms to envision a new business which now may employ thousands of associates. When a sportsperson or a celebrity is featured in an advert, it is not always for the glamor but their ambition and hard work that inspires people.

Audience 100

Audience Restful Advertising Employee 100

Brandanew

NOVEMBER 6, 2015

And who best to talk about awesome Twitter hacks than the founder of TribeGrowth, Nathan Murphy, helping businesses grow their social following. Twitter has over 300 million monthly active users. Here’s his story… Over the last 12 months I’ve learnt to leverage my time on Twitter for the massive gains.

Social Media 100

Social Media Audience Australia B2B 100

Brandanew

MAY 4, 2016

Many founders are looking for instant fame, and getting viral. However, it is indeed a pity if that content reaches no one. Or to put it differently, if it does not reach the right consumers. Usually, I get tons of emails from people wanting to establish an online brand.

Channel 100

Channel Viral Cofounder Social Media 100

Brandanew

AUGUST 17, 2015

Here’s a quote from our founder, Upasna ( source ): “The single most effective content marketing tactic or strategy for B2B companies is… Creating long form content (e.g. Specialized content for instance eBooks, Whitepapers etc. can help a B2B business get leads directly so that the sales team can then follow up on them.

Sales 100

Sales Marketing Startup B2B 100

Brandanew

JULY 3, 2015

For instance, if there are four founders of a company, you can start with their respective back stories, till fate brings them together to build the said company. Many highly acclaimed modern films such as Pulp Fiction, Amores Perros, Magnolia and Crash have employed this technique of telling multiple interconnected stories.

Flash 100

Flash Audience America Developer 100

Brandanew

AUGUST 26, 2015

However, the big guys in the Content marketing world including: the founder of Quicksprout, the Buffer team, the Hubspot team and whosoever is on your “ best practice list ” are still guest posting. Matt Cutts, head of Google’s head of spam, said that the time of guest posting for link building is over.

Advertising 100

Advertising SEO Reputation Audience 100

Brandanew

OCTOBER 21, 2015

Brandanew’s co-founder Upasna, shares her own rule of thumb: Sales content should be about 10% of your social content, not more. Share a good quote or an interesting pieces of content that you curate from industry sources. Try to find something that will interest your audience but will also be relevant to your business. Click To Tweet.

Social Media 100

Social Media Media Curation B2B 100

Brandanew

OCTOBER 20, 2015

In an earlier post , Brandanew, co-founder, Upasna says, Exceptional content is creating content that is useful to the consumer and brings in sales & leads. Consumers and your target audience use content as a social currency. Use this opportunity to provide them with something they care about!

Cofounder 100

Cofounder Audience Audio Analytics 100

Brandanew

OCTOBER 5, 2015

This is the blog of Ryan Carson, the founder of treehouse. Let’s start the week with some inspiration! image via Flickr. 10 Top Marketing And Sales Blogs We Love! The Native Optimist. He surely knows a thing or two about start-ups and how to run them. He is honest and insightful as he teaches from both his successes and failures.

Sales 100

Sales Social Media Marketing Software Review 100