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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem. Quality control?

Cofounder 147
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Why are Revenue-Based VCs investing in so many women & underrepresented founders?

David Teten

A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. Revenue-Based Investing (“RBI”) is a new form of VC financing, distinct from the preferred equity structure most VCs use.

Revenue 60
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Female Founder Interview: Author and Business Leader Martha Razo

The Startup Magazine

As part of The Startup Magazine’s Female Founder Interview series , we interviewed Martha Razo, author of the book, Business Diva: Stories of Women Leading in Business. Martha: Business owners measure their growth by their numbers; revenues, profits, number of employees, the number of locations they own, etc. Hiring others?

Founder 165
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How To Find the Right Co-Founders?

Steve Blank

How do you figure out what’s the right mix of skills for the co-founders of your startup? “After reading your post on Why Founders Should Know How to Code it looks like web/mobile startups have it easy. Trying to figure out what the right set of co-founders isn’t so clear. Who can I hire later?

Cofounder 335
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From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters

Duct Tape Marketing

Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. As the founder of The Clikk, Russell has witnessed the evolving landscape of newsletters, recognizing them as a powerful intersection of content marketing and direct response promotion.

Revenue 78
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4 Reasons A Diverse Sales Team Will Boost Revenue

YoungUpstarts

by Eliot Burdett, co-founder and CEO of Peak Sales Recruiting , and author of “ Sales Recruiting 2.0: However, as a businessman, I recognize that to truly solve this problem on a macro-level, hiring diverse employees must directly translate into higher profits. The good news is that the time has finally come.

Revenue 124
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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. This could equate to two technical founders (with a minimal salary), funding two developers for a year.

Burn Rate 258