Gust

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Startups: A Verbal Wave at Social Media Means Diddly

Gust

If you don’t understand the broader implications of social media, content marketing, curation, engagement, and relationships, then you desperately need a great reason why not. Here’s are some things I think every startup founder needs to keep in mind: You still need to deal with marketing. You have to really know it. .

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Gust Blog - Thoughts on startups by investors that fund them

Gust

And in January I saw that digital music overtook physical media for the first time in 2011, something I expected since 1998. Tim Berry , Founder, Palo Alto Software. Martin Zwilling , Founder and CEO, Startup Professionals. Tim Berry , Founder, Palo Alto Software. Martin Zwilling , Founder and CEO, Startup Professionals.

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Nuts & Bolts of Intellectual Property for New Startups

Gust

This includes website content and software code as well as the more obvious examples in media and publishing. Here are a few key questions and observations that I offer to any newly incorporating startup: Who are the founders? Has anyone already left the picture? Were outside advisors, contractors or consultants involved?

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Up-to-date Investors Want Social Proof from Startups

Gust

I just read Social Proof Is the New Currency on the Social Media Today blog. To me, the underlying reality is that startups and their founders are traceable on social media. Startup founders will be judged by their social media footprint. Invested Interests Social Media Today social proof'

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Investors: Avoid These Investment Event Problems

Gust

Local media cover it. The worst was one where the startup founder took it as a prize for winning, and never saw the angel investors as partners, or, for that matter, anything except usurpers. From what I’ve seen, it’s critical to make sure startup founders are thoroughly aware of the term sheet and what it means.

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Intellectual Property for Startups in the Real World

Gust

I’d like to take a step back and discuss the significance of IP as a component of the overall value that founders intend to create as they grow the company. Sales and marketing plans , lists of prospects, supplier and subcontractor relationships, pricing data, media buying plans and strategies, etc. trade secret).

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Forget Presidential Politics: Here’s How We Create Jobs — And How You Can Help

Gust

As a business lawyer working with startups in technology and digital media every day, I’m fortunate to have a front-row seat as entrepreneurs create value out of thin air. Political candidates can give all the stump speeches they want, but ultimately, the prescription is simple (though not easy): Entrepreneurial innovation.