Brandanew

JUNE 9, 2015

How to create internal brand ambassadors for your Startups thus, is not an option but a real need. It’s not hard to imagine that this number is even smaller in a Startup where a one-man content army is not uncommon. Lead by example : As a Startup founder, CEO or a Content marketing head, lead from the front.

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Brandanew

AUGUST 11, 2015

Being an Indian Startup founder has meant that Brandanew naturally started with an Indian base, along with our German presence, making it global from day one. It also meant, that many new clients and teams that we’ve worked with, happen to be Indian. Close to the Indian freedom week (accidentally so!)

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Brandanew

AUGUST 24, 2015

As a founder of a Startup, it makes me immensely proud when our firm and team gets such wonderful opportunities and platforms to share these stories. For this reason, working with clients and partners who focus on building a strong work culture, trust and awesome working relationships automatically brings out the best in us !

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Brandanew

JUNE 1, 2015

And behind every real brand or a Startup is a story of its founders and team. <Editor’s note: For the Startups that are struggling that they have the same story for each new content piece or blog post, this is a great tip! > The easiest way to bring a fresh perspective is through your own voice.

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India Curation Viral Audience 100

Brandanew

FEBRUARY 8, 2016

As Startups, how do you ensure that your writing makes you stand out? Created by Tami Reiss, Steve Brudz, and Manish Kakwani as part of the Female Founder initiative.” How do you ensure that your writing will attract your sales lead and create conversions? Here’s a list of few tools and ideas that will help!

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Brandanew

JUNE 15, 2015

Storytelling as a Content Marketing technique that was introduced in 2012 by the co-founder of Contently, Shane Snow. A term which has constantly been in the news for its relationship with startups, growth hacking is now a successful marketing buzzword. Here are 10 buzzwords and content marketing definitions to watch out for this year.

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Viral Marketing Social Media SEO 100

Brandanew

SEPTEMBER 28, 2015

Most recently, I met up with one of the founders of the Arbor Brewing company, Rene Greff. As a small company owner and the service partner of Startups & small businesses, it’s always interesting to learn the many ways in which businesses think and plan. There are very many local and small businesses that lace the downtown.

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Brandanew

AUGUST 27, 2015

Whether you are a blogger, a Startup owner or a small business, here are tips on branding your clothing line! Brandanew co-founder, Upasna says, Zappos is known for its exceptional customer service. Retain goods like clothes, shoes may differently compared to cars, even if you had the same kind of love for both as a consumer.

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B2C B2B Cofounder Social Media 100

Brandanew

MAY 23, 2016

Facebook: Started in dorm room and then there were fights with initial founders. Yes, design. But also that Apple was started in a Garage and Steve Jobs was fired and then came back. How does a story help a brand and YOU? A story helps you identify the unique element that makes you different.

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Differentiation B2C B2B Social Media 100

Brandanew

SEPTEMBER 16, 2015

Yesterday, I met up with the CEO and founder of an Ann Arbor Startup- High Five Pedal tours. I’m a week and a half old in Ann Arbor, Michigan, so it was quite interesting to talk to another Startup founder over a falafel wrap. How do you plan to market this Startup? He is aiming at a St. Think ahead.

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Brandanew

MARCH 14, 2016

Before I start, here’s a story from our founder Upasna, which I want to share, especially for those that may think that they’re not storytellers. Here are a few storytelling blogs that I particularly always refer to when I am thinking about how to improve a story. Like I’ve said before, inspiration can come from anywhere.

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Audience Video Founder Marketing 100

Brandanew

AUGUST 14, 2015

Entrepreneur and a personal branding expert, Tim Ferriss is someone almost every company founder out there follows for advice on personal and company branding. Tim Ferriss.

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Social Media Leadership Media Naming 100

Brandanew

AUGUST 1, 2016

Show Guest : Nick Brennan is the Founder & CEO of Watch Social Media , a social media marketing firm based in Chicago, IL. We’ve managed to have conversations with social media experts, editors, bloggers, creatives and startup owners to look at their own crystal balls and let us know what the future looks like.

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Social Media Marketing Media B2C 100

Brandanew

AUGUST 26, 2016

About Guest Author: Nicolas Finet is the co-founder of Sortlist. What are some of the challenges and opportunities you see with an enterprise digital transformation? Do share your inputs with us! As a technically-minded marketer, he is thrilled about developing his digital marketing and helping customers find the best marketing agencies.

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Brandanew

AUGUST 17, 2015

How can a Startup generate sales through Content Marketing? How Can A Startup Generate Sales Through Content Marketing? Here’s a quote from our founder, Upasna ( source ): “The single most effective content marketing tactic or strategy for B2B companies is… Creating long form content (e.g. appeared first on Brandanew.

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Brandanew

JULY 20, 2016

Within a year, Paint Nite became a full-time job for its founders. As Hermann built the website and McGrail schmoozed bar owners, they scheduled more parties and plowed the profits back into the business. Today, the company has 54 employees and operates in 115 cities globally. ( Which world are your customers coming from?

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Detroit Product Customer India 100

Brandanew

DECEMBER 9, 2016

Luxury brands are often intimately connected with their founders, artisan designers or advocates (think Emma Watson and Burberry). There is a subtle distinction between a premium brand and a luxury brand. Luxury brands often tend towards greater uniqueness, refinement and even sensual appeal. A premium brand need not be so niche.

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Brandanew

OCTOBER 30, 2015

About Guest Author: Niraj Ranjan Rout is the founder of Hiver (formerly GrexIt), an app the lets you share Gmail labels with other Gmail users. If you want to contribute to the Brandanew blog and share your insights with the Brandanew community, the guidelines are here.

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Social Media Media New York Channel 100

Brandanew

OCTOBER 12, 2015

Marketing automation is generally promoted as the all in one remedy for a lot of problems for Startups and businesses, especially to be able to scale. Look at a message our founder Upasna got from LinkedIn-no less, they know her name, yet why is the email subject line coming up with “firstname”? So awkward, right?

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Software Review Marketing Semantic Social Media 100

Brandanew

SEPTEMBER 11, 2015

What is background of the founders? What has been their motive to set up the Startup? More often than not it is a conflict, or a roadblock that the protagonist (for instance the founder) faces. What’s the purpose of your Startup story? Especially the main characters must be explained properly. What sets them apart?

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Brandanew

JANUARY 8, 2016

Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. Niraj Ranjan Rout is the founder of Hiver (formerly GrexIt). Martin Harrison , Co-founder, Copify. Martin Harrison is co-founder of online content service Copify .

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Analytics Social Media Marketing Media 100

Brandanew

DECEMBER 13, 2016

About Guest Author: Piyush Mangukiya is the founder and Managing Partner of 99MediaLab, a Virginia inbound marketing agency helping small businesses with mobile responsive websites, SEO, social media marketing and PPC campaigns. When you discuss your website with a web developer, don’t forget to think through these features.

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Small Business Virginia PPC Social Media 100

Brandanew

JUNE 15, 2016

Startup founders often reiterate stories of working hard from their dorm rooms to envision a new business which now may employ thousands of associates. When a sportsperson or a celebrity is featured in an advert, it is not always for the glamor but their ambition and hard work that inspires people.

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Audience Restful Advertising Employee 100

Brandanew

OCTOBER 21, 2015

Many businesses and Startups face the same scenario. Brandanew’s co-founder Upasna, shares her own rule of thumb: Sales content should be about 10% of your social content, not more. RELATED: A Lean Startup’s Ultimate Guide For Content Curation. Nobody is responding to your posts? Curate for people not bots.

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Social Media Media Curation B2B 100

Brandanew

OCTOBER 20, 2015

Here are a few tips on how to create ridiculously good content that works for your Startup brands and businesses! In an earlier post , Brandanew, co-founder, Upasna says, Exceptional content is creating content that is useful to the consumer and brings in sales & leads. Add a personal touch.

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Brandanew

NOVEMBER 6, 2015

And who best to talk about awesome Twitter hacks than the founder of TribeGrowth, Nathan Murphy, helping businesses grow their social following. Twitter has over 300 million monthly active users. Here’s his story… Over the last 12 months I’ve learnt to leverage my time on Twitter for the massive gains.

Social Media 100

Social Media Audience Australia B2B 100

Brandanew

MAY 4, 2016

Many founders are looking for instant fame, and getting viral. However, it is indeed a pity if that content reaches no one. Or to put it differently, if it does not reach the right consumers. Usually, I get tons of emails from people wanting to establish an online brand.

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Brandanew

OCTOBER 5, 2015

This is the blog of Ryan Carson, the founder of treehouse. Let’s start the week with some inspiration! image via Flickr. 10 Top Marketing And Sales Blogs We Love! The Native Optimist. He surely knows a thing or two about start-ups and how to run them. He is honest and insightful as he teaches from both his successes and failures.

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Sales Social Media Marketing Software Review 100

Brandanew

AUGUST 20, 2015

It’s not just for the consumers, or your social media fans, building a story starts from the point you decide that you will create a new Startup/ firm or launch a new product. This is why from a Startup to an established brand, you need to come up with a story that connects. For example, HP founders started off in a garage.

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Green Social Media Audience Founder 100

Brandanew

APRIL 22, 2016

About Guest Author: Garrett Gan is the Co-Founder & CEO of Thalamus , the largest research database of advertising vendors in the world. We’d like to thank Garrett for sharing his insights with us today! And if you’re interesting in sending us a guest post, don’t hesitate to see the guidelines here.

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Brandanew

MARCH 16, 2016

As a Startup owner of a company that creates original content for brands & individuals, the best part about my job is meeting people from varying fields online and in person. You are a startup founder, a small business owner, an author, painter who want to create more business opportunities online. And listening.

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Marketing Social Media Small Business Internet 100

Brandanew

NOVEMBER 9, 2015

I asked Upasna, Brandanew’s co-founder about how she would hire for social media. Have they had a great run on social media with a project or two? Do they have team working experience on various campaigns or projects?

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Social Media Media Hiring Viral 100