A Smart Bear: Startups and Marketing for Geeks

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Startup Fitness

A Smart Bear: Startups and Marketing for Geeks

This is a guest post by Mike Schoeffler, founder of iPhone running application Roadbud. As founder of a run/bike app startup, I can write off my workouts. I have a ready excuse for squeezing in a little “sweat equity” — I need to get in shape to know my customers’ issues.