Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It's as simple as that, and that is what metrics are to me. So that was the key thing. So why do people buy HubSpot?

Community 53

Community Kuwait Cofounder Bootstrapping 53

YoungUpstarts

DECEMBER 17, 2018

Why does employee retention matter? Employee retention is key to surviving. 10 proven employee retention advice. Below are 10 proven employee retention advice that will help you keep your them. Provide a clear framework of what you expect from your people. It negatively impacts your bottom line.

Employee 138

Employee Retention Leadership Framework 138

YoungUpstarts

NOVEMBER 13, 2017

Such a global workforce may not mean a diversity of thinking or local adherence to with the ‘company culture framework’. Companies like Salesforce publish their diversity metrics annually, as well as their approach and governance to their cultural framework and diversity, allowing people to understand and achieve the aspired culture.

Framework 184

Framework Government Retention Hiring 184

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 256

Social Media Media Product Conversion Ratio 256

ConversionXL

APRIL 18, 2017

When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. We have the PXL prioritization model and the ResearchXL conversion research framework – both widely adopted in the industry. Building frameworks also helps standardize the industry practices.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory.

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

SEPTEMBER 25, 2018

stands for: Discover : Which metrics and KPIs should you track? Let’s start with Discover: defining the list of metrics and KPIs that you should track. Discover: Which metrics and KPIs should you track? Before we start using tools or writing code, we need to know which metrics to track and why we want to track them.

Retention 107

Retention Metrics Analytics Channel 107

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Here’s Lincoln Murphy from Sixteen Ventures explaining: Lincoln Murphy: There are lots of ways to leverage cohort analysis, but one of my favorites is as inputs for your Ideal Customer Profile framework. Will this cohort help me improve that metric?”.

Conversion 48

Conversion Retention Acquisition Metrics 48

View from Seed

SEPTEMBER 11, 2019

But here’s some examples or frameworks to consider. For consumer companies this is usually around user acquisition, engagement, and retention. A) Pre-Product Companies. You’re obviously not showing charts of user growth, number of customers, or revenue. Once you cross the chasm of launching v1.0,

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

ConversionXL

APRIL 13, 2017

same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. There’s lot of overlap, but what it comes down to is metrics and goals. Product vs. Growth?

Analytics 99

Analytics Engineer SEO Channel 99

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Further, the Growth Manager must implement a framework for prioritizing growth-specific product improvements, and organizing the testing rhythm.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Further, the Growth Manager must implement a framework for prioritizing growth-specific product improvements, and organizing the testing rhythm.

Management 20

Management Analytics Technical Review Framework 20

Austin Startup

FEBRUARY 1, 2018

Use frameworks in interviews to explain your qualifications and show your thought-processes. In my roadmapping workshop I often use ‘ now, next, later’ as a framework. Other key questions he looks to answer: What metrics did they track to define success? from administration to politik? I learned that software engineers?—?or

Management 85

Management Product Technical Review Software Review 85

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Analytics 141

Analytics Metrics Mobile DC 141

YoungUpstarts

SEPTEMBER 25, 2020

Employee Engagement and Retention: The tech industry is an exciting bastion of innovation and hyper-growth. Human Resources/Learning & Development Team: Empower your operations team to develop and administer frameworks and company policies that reinforce company cultures and learning practices.

San Jose 149

San Jose San Francisco Silicon Valley Employee 149

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

MARCH 29, 2017

For example, in a year, do you think you can increase your retention by 30%? Drew talks about this in the sense of ecommerce (number of customers, AOV and retention), but you’ll find that the formula works for a lot of other business models as well. Note: Drew suggests starting with the retention goal first.).

Marketing 48

Marketing Distribution Retention eCommerce 48

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Time-to-complete-a-sale is not a bad metric for validated learning at this stage.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Usually the others are related to other marketing channels (paid/referrals) or one of the other parts of the funnel (retention/lifecycle). It all start with Acquisition. What should you be working on?

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

JUNE 3, 2016

These are bigger-picture ideas and frameworks that sometimes get lost in the rush for the new, but they’re crucial to keep in mind if you want to successfully use your data to its fullest potential. What you learn will help you reduce friction, increase retention, and build a stickier, more powerful product. It doesn’t.

Analytics 48

Analytics Retention Mobile Metrics 48

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. A Framework For Critical Thinking. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. How do I choose well?

Analytics 124

Analytics Metrics SEM Web 124

Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. If you’ve ever worked at an agency, you know the value of client education.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. There’s no metric to measure customers’ emotional responses and what impact those subjective emotions have on your business. There are other brand awareness metrics you can measure to build out this picture, including: Direct traffic. Which do you choose?

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site.

Design 111

Design Framework Product Development Technical Review 111

Mucker Lab

APRIL 6, 2023

You're really getting enough early users to help you validate to achieve a certain level of retention rate. You do a little bit of acquisition and then you have users to work with on retention, activation, monetization, etc. This is a framework I use. Tony Yang: This is this is a fantastic framework. Just get it to work.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER. Engagement.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

OCTOBER 27, 2021

7:43] You have a framework in your book that you call Wise R – can you unpack that acronym for us? [12:05] If it's fallen out the back end in service or in sales or whatever the metric is for what an actual growth is. Dan Gingiss (13:20): And so we often get stuck on metrics like NPS net promoter score.

Customer 100

Customer Technical Review Social Media Green 100

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ITSMA’s ABM framework simplifies these types. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? ABM doesn’t stop at lead generation or new opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. like/+1/follow?

API 167

API Viral Startup Retention 167

ConversionXL

JULY 25, 2022

Marketing playbooks are frameworks for consistent campaigns. By giving team members a repeatable (but flexible) framework to follow, outcomes are more consistent and teams work more efficiently, regardless of the individual members. CXL addresses this at the start of the playbook: “Bounce rate is a widely misunderstood metric.

Community 93

Community Marketing Retention Campaign 93

The Startup Toolkit

NOVEMBER 15, 2012

Growth is acquisition plus retention. Acquisition and retention tend to be inseparable from the product. You shift from qualitative feedback (customer development) to quantitative feedback (metrics). In cases like that, you can just tick off that bit of the model and move on to other questions.

Startup 55

Startup Business Model Retention Acquisition 55

ConversionXL

JUNE 16, 2016

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. Retention: Optimizing for the second, third, fourth conversion. To better understand the process, it’s best to examine how other companies are prioritizing and the frameworks they’ve developed.

Framework 48

Framework Programming Metrics Engineer 48