Startup Professionals Musings

NOVEMBER 28, 2020

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

VC Cafe

MARCH 1, 2024

Developer tools inspired by existing internal tools – tools or frameworks that were built by programmers at their previous company to help solve their own particularly painful or repetitive problems. Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

YoungUpstarts

JUNE 1, 2019

This is the second in a three-part series that aims to help you understand the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale. Read on to find out what exactly the “gap” in the Traction Gap Framework is and why traversing that gap is so critical to your success.

Cleveland 127

Cleveland Framework Marketing Early Stage 127

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., How market share and revenue have grown. Marketing strategy. Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. in the past years, according to a research by IDC.

B2B 94

B2B Marketing Curation PPC 94

David Teten

AUGUST 19, 2019

A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. I believe that Revenue-Based Investing (“RBI”) VCs are on the forefront of what will become a major segment of the venture ecosystem.

Revenue 60

Revenue Term Sheet Founder Technical Review 60

ConversionXL

JUNE 8, 2017

And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. It is about focusing your marketing efforts on a few select companies that could represent huge revenue streams. This is a correlative metric – a behavioral cohort used as a heuristic for growth.

Programming 97

Programming Revenue Analytics Software Review 97

Steve Blank

NOVEMBER 16, 2009

In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers? What metrics do we use to see if we learned enough in Customer Discovery ? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” End of theory.&#

Customer Development 219

Customer Development Web Developer Customer 219

ReadWriteStart

APRIL 8, 2023

million people and generate monthly revenue. Another trend born in the omnichannel framework is the customer data platform (CDM). Yet, corporations have to set a framework for testing , which has to be short-term, preferably up to three months. TikTok and Influencers One viral video on TikTok can reach 1.5

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. This is what the framework is designed for—to help you spot your biggest SEO opportunities. As you continue your research, start adding metrics like volume, competitiveness, etc.

Framework 123

Framework B2B SEO Search 123

David Teten

JANUARY 19, 2021

More and more startups are pursuing Revenue-Based VCs , but “RBI” doesn’t fit everyone. Flexible VC 101: Equity Meets Revenue Share. By tying payments to actual revenues, founders and investors remain aligned around the company’s real-time performance, good or bad. “Too Of the Inc. 5000 companies, only 6.5% raised from angels.

Cofounder 78

Cofounder Technical Review Equity Dividend 78

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JULY 16, 2019

That’s the nature of shipping marketing campaigns—the sprint is a framework, not a mandate, for guiding our work. Marketing sprint phases and goals: Although I’ve adapted the framework and timeframe, the goals during each phase of the sprint remain true to the process: Map. In the DACI framework, you assign specific roles: Driver.

Framework 114

Framework Management Marketing Campaign 114

ConversionXL

SEPTEMBER 10, 2018

If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it.

Metrics 132

Metrics Campaign Channel Advertising 132

The Startup Magazine

MARCH 24, 2024

It is a quantified metric that focuses on the speed of turning prospects into customers. The higher the velocity, the more predictable and scalable the revenue becomes. A key qualification framework like BANT (Budget, Authority, Need, Timeline) can help this evaluation.

B2B 127

B2B Forecast Entrepreneur Analytics 127

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

MAY 4, 2016

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity.

Intellectual Property 120

Intellectual Property Startup Angel Groups Social Media 120

ConversionXL

FEBRUARY 4, 2020

We moved forward without a specific framework, deep data analysis, or comprehensive testing plan. Our conversion metrics didn’t connect to more important ones: activation rate and, of course, revenue. Additionally, all our users and product engagement metrics got skewed. But that urgency worked against us.

Acquisition 67

Acquisition Software Review Technical Review Mobile 67

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

ConversionXL

APRIL 18, 2017

When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. ” If it’s a company that does $1M in revenue per year, and we increase sales by 1%, that’s $10,000 extra revenue (who knows about profit?). Lead quantity can be a vanity metric.

Conversion 87

Conversion Framework Revenue Analytics 87

Duct Tape Marketing

FEBRUARY 10, 2022

So a lot of times we'll help, 'em understand they wanna buy controllership work, which is just the, you know, the full on financial cash movement of all of their revenue through all of their systems. You can spend on as a risk without putting you outside of the metric. I'm gonna go hire 'em now they know. We've looked at a few.

CPA 73

CPA Technical Review Revenue Forecast 73

View from Seed

FEBRUARY 27, 2019

Given the common challenges encountered by founders as they navigate through this hiring decision, I thought I’d outline some of my thoughts below that can hopefully serve as a simple framework when it comes to making the first Analytics hire at your startup. Analytics vs. Finance?—?what’s what’s the difference (and what do you need)?

Analytics 149

Analytics Hiring SQL Forecast 149

ConversionXL

APRIL 28, 2020

To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. Honorable mention: The DemandGen Framework. Image source ).

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

AUGUST 23, 2023

Marketing was like me, and we bootstrapped this business to 10 million in revenue through building this traction community where we're bringing our ICP, our audience together around their aspiration and their goals. It's as simple as that, and that is what metrics are to me. Then another time was when we were bootstrapping both.

Community 54

Community Kuwait Cofounder Bootstrapping 54

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

Women Entrepreneurs Can

AUGUST 8, 2023

The marketing funnel is a strategic framework that guides prospects through different stages of the buyer’s journey, from initial awareness to making a purchase decision. Identifying ROI Metrics for Each Funnel Stage To maximize ROI with the marketing funnel, it’s essential to measure the right metrics at each stage.

Marketing 52

Marketing Metrics Lead Generation Social Media 52

The Startup Magazine

JUNE 19, 2022

And if you’re not sure how to reach your goals, these B2B sales tips that we prepared will help you reach the revenue and success you’re hoping for. The Objectives and Key Results (OKR) framework for creating goals is what enables the sales team to accomplish results and strive for excellence. Focus on OKRs.

B2B 144

B2B Sales Elevator Pitch Lead Generation 144

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

MARCH 19, 2020

Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. Our CRO team uses ResearchXL , which is a comprehensive framework for identifying test ideas, though its methods apply broadly. Even less does it mean high transaction volume or revenue. Accepting that is key.

Marketing 121

Marketing Campaign Non-Compete Lean 121

View from Seed

SEPTEMBER 11, 2019

At NextView we invest across the spectrum of seed stage companies so roughly 1/3rd of the companies we invest in are pre-product, roughly 1/3rd are post-product but pre-revenue, and perhaps 1/3rd have some very early revenue. But here’s some examples or frameworks to consider. C) Post-Revenue Companies.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory.

Metrics 120

Metrics Acquisition Revenue .Net 120

Version One Ventures

SEPTEMBER 28, 2015

A few months ago, we wrote about the data we focus on to evaluate marketplaces and later shared a marketplace KPI dashboard that we created to guide founders on the important metrics they should track. There are lots of great blog posts and articles out there that talk about social platform metrics. Part I: High-Level Metrics.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

Seeing Both Sides

MAY 19, 2019

Once you have reviewed this framework for deciding what you’re looking for, below you will find a list of over 600 companies to research and approach. CO : Boom Supersonic, Cloud Elements, CyberGRX, FullContact, GoSpotCheck, Ibotta, JumpCloud, LogRhythm, Quantum Metric, Red Canary, TeamSnap, Welltok. Are You Suited For A StartUp?

Startup 24

Startup DC India Software Review 24

Reid Hoffman

MARCH 23, 2021

Those experiences led me to refine my decision-making framework. The metrics from the dashboard are the key inputs for collective decisions. You can always instrument your business and gather metrics, but that doesn’t mean the data you gather will be useful. Just track metrics that help you improve the product.

Venture Capital 46

Venture Capital Metrics Investment Bankers Framework 46

Up and Running

MAY 30, 2022

An often overlooked purpose of a business plan is as a tool to define success metrics. By housing these financial metrics within your business plan, you suddenly have an easy way to relate your strategy to actual performance. In short, having a business plan gives you a framework for measuring your success.

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Business Plan Balance Sheet Revenue Metrics 150