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Startups: How To Apply For (And Win!) Business Awards

YoungUpstarts

One of the biggest problems facing any entrepreneur is how to convince people that your idea, product or service is as great as you personally believe it to be. by Caroline Pegden, co-founder of TempaGoGo. There are different ways of achieving this, but winning a Business Award is one of the most powerful and long-lasting in its effects.

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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. We didnt think wed able to compete with that.

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Twitter Link Roundup #32 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

Simplicity in Product Packaging – 80+ Examples - [link]. Really smart and fresh advertising by IKEA in France - [link]. Creative Logos of the Week! - [link]. Showcase Of Web Design In China: From Imitation To Innovation - [link]. 40 Logos Using Human Body Expressions - [link]. 20 Gorgeous Web Application Interfaces - [link].

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What Brands Need to Think, Do, and Say to Stand Out

Duct Tape Marketing

Tite is an award-winning advertising writer and Creative Director who has worked with clients such as Kraft, Air France, Hershey, Fidelity, and Volvo. What you’ll learn if you give a listen: Why you need to create a brand belief that goes beyond just your product. What the problem is with modern marketing communications.

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

members in France ( www.covoiturage.fr ), the UK ( www.blablacar.com ) and Spain ( www.comuto.es ), this company is changing the way people travel on the old continent, becoming a very compelling alternative to trains and planes. S&M productivity (CAC ratio) for the SaaS 13 Index. SaaS 13 Index*. Started on Jan. ► 2010. (5).

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Lessons Learned: What is customer development?

Startup Lessons Learned

When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." We know some products succeed and others fail, but the reasons are complex and the unpredictable. a roadmap for how to get to Product/Market Fit."

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

You get increasing growth by optimizing the viral loop , and you get revenue as a side-effect, assuming you have even the most anemic monetization scheme baked into your product. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.