article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

Companies experience a high churn rate because of bad product adoption. Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer. Of course they have a great product and are well funded. MQL cost significantly increased.

B2B 150
article thumbnail

SXSW Pitch Finalist: Winding Tree

Austin Startup

These include Air Canada ( AC.TO ), Air France-KLM ( AIRF.PA ), and Lufthansa ( LHAG.DE ), as well as aviation services company Swissport, and hotels such as Nordic Choice, citizenM Hotel chain, and Airport Hotel Basel. If you are an entrepreneur, check out the SXSW 2020 Startups Track , which runs March 13–17.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marching through quicksand

Startup Lessons Learned

And once you have a relationship with an author, musician, or journalist, it will be quite easy for them to offer new products and services – and for you to give them feedback that helps them shape ever more interesting (and ever more profitable) offerings. There are too many products clamoring for attention. Is that a lot?

article thumbnail

Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Brand awareness can be influenced by negative factors such as scandals and product recalls, and while a brand can be well-known, this doesn’t necessarily mean they have a strong reputation. For how long have you been buying [your product]?

Metrics 157
article thumbnail

HOW TO: Build an App for Your Small Business

mashable.com

Here, developers and dev shops are organized by vertical so you can find a shop that has expertise in the kind of app you want to build. 5 Vintage Apple Products That Time Fo. Fees for these devs and shops run from under $5,000 to more than $20,000. Another good resource is Appolicious’ directory.

article thumbnail

Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

views per person, or France, where Daily Motion is located, which averages 7.13 It’s designed for two core use cases: Internal training; Product demonstrations. Display the video in 16:9 format for desktop viewers, then automatically resize to square or vertical for mobile viewers. views per person). views per person.

Hosting 127
article thumbnail

Startup Ethics: Albatross or Essential? « Steve Blank

Steve Blank

Think about the baseball Steroid scandal, Tour de France doping scandal, housing bubble, etc.) Shipping 8 months early, with only half a product! Don’t confuse or rationalize “relentless and focused&# with cheating. Shortcuts are easy. But besides being morally wrong, in the end they come back to bite you big time.