Analytics On The Bleeding Edge: Transforming Data's Influence
Occam's Razor
MARCH 23, 2021
Paid Media. Owned Media. The Minerva Check is a collection of media plan minimums required for success. Throw everything in there, and out comes a list of things that every media plan has to meet to be greenlit. How does the portfolio of all our activities – owned, earned, paid media, promotions etc.
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