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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Paid Media. Owned Media. The Minerva Check is a collection of media plan minimums required for success. Throw everything in there, and out comes a list of things that every media plan has to meet to be greenlit. How does the portfolio of all our activities – owned, earned, paid media, promotions etc.

Analytics 131
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E-Commerce Fraud Is On The Rise

YoungUpstarts

Ensure whether there is a small green padlock beside the URL. Don’t overshare on social media. Scammers use the trails of breadcrumbs you leave all over your social media to target you, try to avoid sharing any information which may be useful for scammers and audit your social media regularly to safeguard yourself.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. Oh and what do you think is happening to the trackability of all your shortened urls in Social Media that you are not tagging with campaign parameters? People familiar with your brand.

Analytics 122
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Big Data: Overhyped And Overpaid?

readwrite.com

© 2013 SAY Media, Inc. Formulating a right question is always hard, but with big data, it is an order of magnitude harder, because you are blazing the trail (not grazing on the green field). Enterprise. Hot Topics. Hurricane Sandy. Deathwatch. Follow us: Subscribe to our newsletter. Like on Facebook. Matt Asay on Linkedin.

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How and Why to Create Smarter Content

Duct Tape Marketing

To gain full access to this level of personalization you must use a tool such as Google Analytics or Spring Metrics (a client) that can allow you to access publicly available data on your visitors such as IP address and location. You can further enhance this approach by integrating CRM data as well.

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11 Trends in Web Logo Design

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Dev & Design Mashable on Facebook Join Us! Verdant and Plant-Inspired Plants and leaves aren’t just for green tech companies, folks. 38 New Social Media Resources You May. Thanks for the roundup!

Web 111
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11 Trends in Web Logo Design

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Dev & Design Mashable on Facebook Join Us! Verdant and Plant-Inspired Plants and leaves aren’t just for green tech companies, folks. 38 New Social Media Resources You May. Thanks for the roundup!

Web 111