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The Billion Dollar Breakthrough You Missed

Gregg Fraley, Author of Jack's Notebook

Do this experiment: Make a list of the new digital technologies (AI, Social Media, Internet of Things, Robotics). Then, make a list next to it of your existing products and IP portfolio. Innovation leaders and CEO’s leave breakthrough on the table because their innovation processes leave out deliberate combinations.

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Why Your Company NEEDS to Start Playing Pokémon Go

crowdSPRING Blog

Obviously, there’s going to be some drop-off when it comes to daily spend as the hype wears out, but Pokémon has a number of benefits that could add to its stickiness, including a beloved IP and ample avenues to expand its content offerings in order to keep users coming back. Put it on social media. I want THAT.

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Beware The Consultant

infochachkie.com

IP) is an ugly thing at a startup. you know of anyone in the social media marketplace that might be able to help? Guerilla Marketing Fail – What I Learned From The Austin Police. |. Works out better that way – they only get the relationships that make their attitudes into self-fulfilling prophecies. John Greathouse.

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