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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

Build an active online presence (be your own PR person!). Start doing guerilla marketing. Obtain a business mailbox —this will give you a street address and help you get found in search results without giving away your home address, or an impersonal P.O. Box address. Invest in printed marketing materials. Create a website.

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Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

Do we have the wrong PR firm? What guerilla tactics do you want to use? Let’s think about whether that is hurting us or not. Let’s understand what about our approach isn’t resonating with journalists. Are we off message? Is our product not as pretty? Are we not at enough tech events? What’s fair game?

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Ways To Improve Word Of Mouth Marketing Campaigns

The Startup Magazine

Guerilla Marketing. Brands can instantly stand out when they properly use PR in order to amplify the buzz that exists or just create brand new buzz. This is much easier than what you might think right now when you use PR in an appropriate way. Improving it can help your business grow much faster than what you initially imagined.

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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

With today’s digital presence and fascinations with social media, there are many ways to execute this strategy online as well as viral videos, newsjacking, and even social media competitions that could be considered guerilla marketing. We recently had an experience with a client who was launching a new dating app in Toronto called Zepeel.

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The Ultimate Work From Home Checklist

Up and Running

Build an active online presence (be your own PR person!). Start doing guerilla marketing. Obtain a business mailbox —this will give you a street address and help you get found in search results without giving away your home address, or an impersonal P.O. Box address. Invest in printed marketing materials. Create a website.

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Twitter Link Roundup #76 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

20 creative guerilla marketing campaigns – [link]. Small companies have been doing this for years – [link]. Excellent overview about Google changes targeting content farms and the impact on search – [link]. Top 6 Mistakes to Avoid in Mobile Usability – [link]. 33 Tips For Beginner Designers.

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Innovation Facilitation — Death is Easy, Magic Takes Training

Gregg Fraley, Author of Jack's Notebook

The big picture would include the mission and goals of the organization, the real ones, that are often masked behind PR/MBA speak. If you facilitator doesn’t know how to shift thinking on the challenge he/she has been handed — it’s likely you’ll be brainstorming the wrong question. See here for details and to register.

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