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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

With today’s digital presence and fascinations with social media, there are many ways to execute this strategy online as well as viral videos, newsjacking, and even social media competitions that could be considered guerilla marketing. The premise was to bring reality back into online dating.

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Justin Bieber: Incredible Teen Entrepreneur

Growthink Blog

And because he connected with his target audience (young girls), his videos started going viral. We call that guerilla marketing. Bootstrap, do guerilla marketing and get PR. Bieber did this through social media (YouTube and Twitter), radio show appearances (PR), and doing small local events throughout the US and Canada.

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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken.

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