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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

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