A Smart Bear: Startups and Marketing for Geeks

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“Fantastic” beats “efficient”

A Smart Bear: Startups and Marketing for Geeks

Traditional businesses drenched in outdated notions of the value of intellectual property would be horrified to learn that we give away our software for free. In fact, at WPEngine we’re already doing it in several ways: Contributing everything back to open source.

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How to value your company for sale (Part 1)

A Smart Bear: Startups and Marketing for Geeks

To hire key employees. In this case, all the typically-valuable things like “multiples&# or intellectual property or the customer base or the product-market fit or the market size are irrelevant. Otherwise they have a lot of planning and hiring to do before the project has a decent velocity, which could take 6-18 months.

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