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Nuts & Bolts of Intellectual Property for New Startups

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Having covered all the bases to ensure that your corporate name is available, the domain name can be acquired, and the name doesn’t infringe any existing trademarks (as we discussed last week ), now is a good time to look at the categories of intellectual property (IP) that are relevant to most startups. Intellectual property.

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You are the Best One to Build Your Startup Brand

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I hear lots of excuses from startup founders, like “I’m too busy,” concern over IP security, can’t afford an agency, and it’s too early. I’m definitely not lobbying here for promising things you can’t deliver, or hiring a publicist before your first programmer.