This is going to be BIG.

AUGUST 22, 2012

Who should you hire? Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.

PR 144

PR Technical Review Seed Stage Design 144

Startup Professionals Musings

FEBRUARY 18, 2018

Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. The rest can come from early hires (with stock options to assure commitment), equity investors, or even strategic partners.

Technical Cofounder 144

Technical Cofounder Cofounder Advisory Board Startup 144

Startup Professionals Musings

JUNE 11, 2014

Thus I was happy to see a new book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. The rest can come from early hires (with stock options to assure commitment), equity investors, or even strategic partners. The sales professional.

Technical Cofounder 245

Technical Cofounder Cofounder Advisory Board Startup 245

crowdSPRING Blog

JUNE 6, 2013

How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. 7 Tips On How Your Small Business Or Startup Can Hire A Good Lawyer And Control Legal Costs – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link].

Social Media 95

Social Media Small Business Design Media 95

Up and Running

MAY 12, 2020

Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Now if you’re looking for an active plan that you can edit and adjust over time, you may want to consider creating a lean plan. Build an active online presence (be your own PR person!). Box address. Create a website.

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

Hunter Walker

JUNE 7, 2014

Hiring Has Changed: Before the press was a way of generating interest for hiring. Party rounds blew up on a number of startups who found it difficult to get ongoing operational support from investors who didn’t have time or inclination to lean in. What’s changed?

Technical Review 117

Technical Review CTO Hire Finance Stealth 117

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring Channel Sales. “So Hiring PR Agencies. They learned a ton. I asked.

PR 314

PR China Channel Lean 314

Both Sides of the Table

FEBRUARY 16, 2015

At times I wanted the engineering team to produce features to support our sales efforts to I occasionally leaned on them a bit. ” PR. Most CEOs fancy their own product skills and like to weigh in on priorities. I did this. Your job as CEO is to be “ chief adjudicator ” not “chief dictator.”

Startup 150

Startup CTO Hire Sales Leadership 150

Startup Professionals Musings

SEPTEMBER 13, 2015

Thus I was happy to see a recent book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. The rest can come from early hires (with stock options to assure commitment), equity investors, or even strategic partners.

Technical Cofounder 120

Technical Cofounder Cofounder Advisory Board Stock Options 120

Startup Lessons Learned

MARCH 11, 2014

Guest post by Sarah Milstein , CEO of Lean Startup Productions The 2013 Lean Startup Conference was a hit on several levels, with many people telling us it was the most valuable business conference they’d ever attended. Quick Consulting , an evening event on March 27 in San Francisco. Quick Consulting.

Lean 166

Lean San Francisco Startup Distribution 166

Hearpreneur

JULY 3, 2020

Hiring developers used to be an expensive barrier to getting started. Additionally, the lack of fixed costs due to offloading tasks rather than hiring employees lowers the initial investment, and thus the barrier to entry. Thanks to Christine Perkett, Mindfull Marketing + PR ! #13- Thanks to Eckhard Ortwein, Lean Case ! #18-

Technical Review 141

Technical Review Entrepreneur Software Review Artificial Inteligence 141

YoungUpstarts

APRIL 28, 2020

I’ve been working in PR for close to 15 years, and I still spend more time than I’d like trying to get clients to understand the importance of crisis planning. Lean into the fear! Ensure your crisis plan is part of your new hire onboarding, as well. You’re using a crisis as a PR ploy. You’re running from the crisis.

PR 204

PR Social Media Lean Media 204

Up and Running

JANUARY 25, 2018

If you spend your whole hour doing one thing and one thing only, this should be nailing your value proposition and ensuring that your customers are at the heart of all your subsequent decisions, like investment and hiring. Figure out your niche and need. Part of that will be putting hard figures and facts behind your initial ideas.

eCommerce 96

eCommerce Business Plan Audience Lean 96

crowdSPRING Blog

MARCH 10, 2011

Joint PR/Ad study finds PR getting higher marks in social media compared to Advertising [link]. Lean UX: Getting Out Of The Deliverables Business – [link]. Latest @crowdSPRING creative newsletter: winning negotiations with clients, getting hired & more – [link]. Half Of U.S. – [link].

Social Media 94

Social Media Small Business Design Media 94

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Beware the new hire who has "extensive experience" in startups or big companies - using a different growth driver. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

crowdSPRING Blog

AUGUST 11, 2013

In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. Small businesses and startups can often leverage PR to great effect and it is typically one of the most cost-effective ways to generate positive word-of-mouth, build awareness, and grow a nascent brand.

Lean 84

Lean Public Relations PR Redemption 84

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). As the recession wrapped up, they had to remind consumers of lean times.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring Channel Sales. “So Hiring PR Agencies. They learned a ton. I asked.

PR 206

PR China Channel Lean 206

Both Sides of the Table

JUNE 22, 2011

Huge structural under-employment in much of the country and full employment in some niche tech markets where it’s impossible to hire developers, designers or sales professionals. If you are interested the Vimeo is here. For others it feels like a two-speed economy, where rules apply to hot tech startups that don’t apply elsewhere.

Saudi Arabia 309

Saudi Arabia Valuation IPO Technical Review 309

crowdSPRING Blog

SEPTEMBER 19, 2014

This Invaluable Lesson Will Keep You From Making Catastrophic Hiring Mistakes - crowdspring.co/XeV4JS. Hiring startup engineers? Busting the Lean-Startup Myth – crowdspring.co/1ozOXHA. They seem to be | AVC – crowdspring.co/1rbM5FT. Talk about challenge, not pay | VentureBeat by Kieran Snyder – crowdspring.co/1wpHRKP.

Social Media 94

Social Media Small Business Design Media 94

Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), We hired union laborers to do that. The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. I couldn’t care less about those.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Up and Running

OCTOBER 7, 2014

Hire capable employees with little work experience. For those moments when you have smaller tasks that don’t warrant a new hire but that you just can’t add to your already full plate, Simon Slade of Affilorama.com suggests microcontracting. DIY Marketing and PR. “Lean is in. Microcontract.

South Africa 157

South Africa Software Review Green Technical Review 157

crowdSPRING Blog

JUNE 21, 2013

Lean Business: Save Money, Save the Environment – [link]. 4 Things You Must Do to Hire the Perfect Candidate | [link] – [link]. Lean Business: Save Money, Save the Environment – [link]. Here are some of the links that I’ve liked and shared this past week! Empower Your Small Business – [link].

Social Media 93

Social Media Small Business Design Media 93

YoungUpstarts

NOVEMBER 7, 2014

Two 28-year old founders, a friend they hired to come work for them fulltime and one intern in a nice but small office in Amsterdam. Your business could go bankrupt without you even knowing it, because you are only busy with hiring new people. Don’t be afraid of growth, just start lean. Build-Measure-Learn.

SEM 244

SEM Lean PR Startup 244

Startup Lessons Learned

OCTOBER 4, 2008

Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Ive founded and self-funded a (lean) startup on my own.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Up and Running

SEPTEMBER 8, 2016

Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Once you’ve built out your Pitch, continue working on creating your Lean Plan. Incorporate milestones and metrics into your Lean Plan. Build an active online presence (be your own PR person!). Box address.

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Expo SF (May.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Up and Running

AUGUST 21, 2018

Today, I want to introduce a new approach to business planning: Lean Planning. Lean Planning replaces lengthy business plans with a 20-minute planning process that focuses on increasing your chances of success in business. Lean Planning is simpler and faster than writing a traditional business plan. Step 1: Create a Lean Plan.

Lean 134

Lean Forecast Software Review Business Plan 134

Startup Lessons Learned

FEBRUARY 22, 2009

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Steve Blank

APRIL 2, 2009

Now as VP of Marketing, I could have sat back and let my PR agency handle the press. Theoretically, that’s why I hired them. The head of the PR agency agreed that we would work together as a team. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

crowdSPRING Blog

APRIL 5, 2013

Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. Why I No Longer Advise Startups to Hire M.B.A.s | The Accelerators-WSJ – [link].

Social Media 92

Social Media Small Business Design Media 92

Brandanew

JULY 6, 2015

a) How to hire social media marketing staff for your Startup is a question that’s not easy for a lean organization. We offer some tips including: > hire for attitudes not locations (yes, remote IS a thing). > > hire for collaborative ideas. >ensure c) Has social media negatively impacted PR ?

Social Media 100

Social Media Curation Startup Lean 100

crowdSPRING Blog

DECEMBER 22, 2010

5 Essential Web Apps for the Lean Small Business – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Why Your Startup Shouldn’t Hire a Marketer from Microsoft – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. – [link].

Social Media 97

Social Media Small Business Design Media 97

Hearpreneur

JANUARY 19, 2018

It could be more revenue, hiring clients or launching a new product or service, but every new year is an exciting time because it’s ripe with opportunity. Developing our platform, expanding our marketing efforts, and hiring more staff are all part of the process which will see that become a reality. 1- Efficiency. 6- Expansion.

Detroit 87

Detroit Entrepreneur Technical Review Revenue 87

Startup Lessons Learned

APRIL 26, 2009

Its a key lean startup concept. Other companies accomplish this by hiring a large staff of content production experts - and get a very good result. As a result, we were able to get started more quickly, avoid writing a ton of art path tools from scratch, and even hire from within that community. Dont fall for it - its a trap.

Product Development 88

Product Development Developer San Francisco Product 88

Altgate

SEPTEMBER 16, 2010

As your business grows, you will likely need more and more time from your accountant and at some point you’ll hire a full time person to handle the day-to-day, likely combined with roles as office manager or finance (not to be confused with accounting). World class In-house UX is one of the most challenging hires you’ll make.

Software Review 65

Software Review Offshore Startup Boston 65

Steve Blank

MARCH 18, 2011

The signals are loud and clear : seed and late stage valuations are getting frothy and wacky, and hiring talent in Silicon Valley is the toughest it has been since the dot.com bubble. 2001 – 2010: Back to Basics: The Lean Startup. Carpe Diem. We’re now in the second Internet bubble. The New Bubble : (2011 – 2014): Here we go again…. (If

Internet 334

Internet IPO Silicon Valley Agile 334