Gust

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You are the Best One to Build Your Startup Brand

Gust

I’m definitely not lobbying here for promising things you can’t deliver, or hiring a publicist before your first programmer. At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required.

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“AirB&E” and Disaster Response for Consumer Startups

Gust

It doesn’t necessarily mean hiring an expensive consultant (or even a lawyer) with deep expertise in the area, but applying a mindset of pessimism and paranoia is helpful for purposes of this thought exercise. Speed of response can be critical when a PR disaster like “Ransackgate” strikes. Perhaps most importantly, listen.

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