Startup Professionals Musings

NOVEMBER 4, 2022

You need to have a technical genius on the team to get your startup product off the ground. The rest can come from early hires (with stock options to assure commitment), equity investors, or even strategic partners. Outsourcing your core competency does not work. These people also have the credibility to attract investors.

Technical Cofounder 309

Technical Cofounder Cofounder Advisory Board Startup 309

Rembrandt Communications

NOVEMBER 1, 2021

Well, there is something you can do right now to boost your bottom line in just a few days… public relations or “PR.”. Now, many of you may think that “PR” stands for “press release,” but public relations is so much more. Do You Take Advantage of These PR Benefits? Hire fantastic team members. For example….

PR 130

PR Public Relations Advertising Media 130

Austin Startup

MARCH 16, 2017

You’ve got your startup in a good place, you know what differentiates it from competitors, and your messaging is on point — so now you’re ready for a huge PR push, right? Before you call your PR agent, consider these questions first. Chances are if you’re considering a PR push, you’re ready to share your startup with the world.

PR 48

PR Public Relations Austin Software Review 48

Hearpreneur

JULY 7, 2023

Public relations (PR) is an essential component for any business as it plays a crucial role in shaping and maintaining its reputation. Effective PR allows businesses to build strong relationships with their target audience, stakeholders, and the general public. Thanks to Alex McIntosh, Thrive Natural Care ! #3- Sales skyrocketed.

PR 105

PR Public Relations Entrepreneur Reputation 105

Steve Blank

MARCH 15, 2017

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.

Startup 310

Startup PR Public Relations Channel 310

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Not to mention, early-stage startups usually only employ a few people focused on product and development. The launch of a new product, feature or offering.

PR 103

PR Startup Social Media Technical Review 103

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR?

PR 319

PR Venture Capital Hiring Seed Capital 319

Steve Blank

APRIL 5, 2017

“My engineers say our website is old school, and we need to be on Facebook, Twitter and Instagram, my VP of Sales says we’re wasting our marketing dollars not targeting the right people and my board keeps giving me their opinions of how we should describe our product and company. Who’s the user of product? with a strategy.

Marketing 310

Marketing Technical Review Audience PR 310

ReadWriteStart

JANUARY 24, 2021

It might have the best product on the market, but how it packages that product determines how it will fare. Here is how to properly use PR and SEO to amplify marketing results. PR and SEO handle the same segment , but their approach is different. The main aim of marketing is to make products known to the public.

PR 180

PR SEO Marketing Social Media 180

YoungUpstarts

AUGUST 31, 2020

Personal assistants are often hired to prepare decisions and information for managers and take care of miscellaneous tasks for busy executives and CEOs — who all earn higher incomes. Alternatively, individual VA contractors can be hired for a monthly salary, or workers for short gigs can be found via Fiverr or TaskRabbit.

Artificial Inteligence 155

Artificial Inteligence Management Mali Technical Review 155

YoungUpstarts

MAY 4, 2020

If you are not familiar with SEO, hire a search engine optimization expert to ensure that your website and blogs are optimized for search. An online PR distribution service is beneficial for startups because the process of sending press releases is automated, saving the organization time, effort, and money. Acquire More Funding.

Startup 131

Startup Social Media Distribution Public Relations 131

Steve Blank

APRIL 20, 2021

Many of them get hung up on understanding how to select the right minimal viable product. He came up with the concept to simply the search for product/market fit by using an MVP Tree. Many startups fall into the trap of building toward a “mission” rather than a minimum viable product (MVP). Your mission is your baby.

Product 436

Product Viral Channel San Francisco 436

Rembrandt Communications

APRIL 10, 2019

News: Small Business PR Academy Opens for Pre-Registration. Entrepreneurs can now pre-register for the new, Small Business PR Academy from Rembrandt Communications at www.rembrandtwrites.com. PR builds online awareness that can increase new customer leads and sales. That’s where the new Small Business PR Academy comes in.

PR 100

PR Small Business Public Relations Media 100

Rembrandt Communications

APRIL 10, 2019

News: Small Business PR Academy Opens for Pre-Registration. Entrepreneurs can now pre-register for the new, Small Business PR Academy from Rembrandt Communications at www.rembrandtwrites.com. PR builds online awareness that can increase new customer leads and sales. That’s where the new Small Business PR Academy comes in.

PR 100

PR Small Business Public Relations Media 100

Startup Professionals Musings

FEBRUARY 9, 2020

You need to have a technical genius on the team to get your startup product off the ground. The rest can come from early hires (with stock options to assure commitment), equity investors, or even strategic partners. Outsourcing your core competency does not work. These people also have the credibility to attract investors.

Technical Cofounder 308

Technical Cofounder Cofounder Advisory Board Stock Options 308

Hearpreneur

OCTOBER 25, 2023

Thanks to Danielle Sabrina, Society22 PR ! #3- As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok.

eCommerce 129

eCommerce Omaha Entrepreneur SEO 129

Both Sides of the Table

FEBRUARY 6, 2013

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Without strong PMs you build crappy products that nobody needs or that real people can’t use. Don’t hire a homogenous team. figure out roles.

Cofounder 388

Cofounder Early Stage Startup Silicon Valley 388

Both Sides of the Table

JULY 9, 2013

It’s why many modern technology companies prefer to sell individual products to end-buyers who can buy on their credit cards with limited need for approval from others. If you’re at a startup and new to sales & sales people you might want to read my basic primers: Why hiring seasoned reps at a startup might not work.

Customer 324

Customer PR Marketing Technical Review 324

Rembrandt Communications

AUGUST 22, 2018

If you want some small business PR help, you are in the right place. So, here are: 3 Ways to Get Small Business PR Help for Free. Should you hire a publicist? Also, if you hire a big firm, will your small business get lost among the higher-paying clients? Do you have a budget to hire a PR professional?

PR 100

PR Small Business Public Relations Distribution 100

Both Sides of the Table

OCTOBER 31, 2010

But what happened to me and what I think happens to others is that this tacit knowledge of how to sell your company’s products is not as institutionalized as you think. The new hires that you pick up will use your same sales decks created by marketing but will have less impact and you often don’t realize it’s happening.

Sales 286

Sales PR Forecast Technical Review 286

Both Sides of the Table

JANUARY 23, 2011

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones.

PR 349

PR Startup Hiring Social Network 349

Version One Ventures

MARCH 3, 2021

If you’re somewhat familiar with the PR process, none of these tips will be new – but put together, we hope they serve as a handy checklist! . Take the time to craft a blog post on the mission of your company and the product you’re developing. Your investors are impactful and powerful PR allies. Founder’s announcement.

Social Media 147

Social Media Technical Review Term Sheet PR 147

ReadWriteStart

MARCH 8, 2021

And from there, you can achieve a modest rate of growth as long as you keep providing quality products and services. . You could work to get more PR exposure. You can hire more salespeople and practice social selling. . You may have a great product and a happy customer base, but what does that matter if nobody knows you exist?

Startup 127

Startup Retention Acquisition Agile 127

Both Sides of the Table

MARCH 18, 2014

I wrote that the most controversial hire after an A-round is actually an office manager / admin person for the company. While that extra commute to be in an up-and-coming neighborhood sets the right tone in the early days it becomes a limiting factor when you need productivity more than belt tightening. My rationale is simply.

Seed Stage 352

Seed Stage Startup Retention PR 352

Both Sides of the Table

APRIL 3, 2014

Most technology startups seem to be funded by product people or business people. ” So I did want any rational person who wants to improve does – I hired a coach. That doesn’t make them bad – it just means that they know that they are “hired guns” and they act accordingly.

Sales 382

Sales Startup Technical Review Matching 382

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. If you can’t raise — you’re dead. End of story. LTV is imprecise.

Metrics 150

Metrics Cost Acquisition Startup 150

Up and Running

JANUARY 8, 2018

As Fortune 500 Product Manager Andre Bourque explained in an article in CIO , “As an entrepreneur, you are a problem-solver. But until you’ve grown your business enough to cover the cost of hiring someone on full time, you’ll have to roll up your sleeves and do it yourself—but outsourcing can be a good third alternative.

Entrepreneur 177

Entrepreneur Algorithm Hiring Web Development 177

YoungUpstarts

MARCH 30, 2018

So, when we see someone we perceive as a trusted expert mention a company, product or service we’re 10 times more likely to buy it or at least click it to learn more. If they perceive a media story as favorable, your product or service as something they need, they will go to your website to learn more. Makes advertising more effective.

PR 135

PR Public Relations Widget Startup 135

YoungUpstarts

APRIL 5, 2018

Some relate content marketing to PR and will even use them interchangeably. PR or public relations typically involves events, activities, causes, or products and are meant for short-term gains. Okay, so you have an amazing product or service, your testing campaign was a huge success, but no one is biting on what you’re offering.

B2B 120

B2B Marketing Distribution Curation 120

YoungUpstarts

MARCH 21, 2017

When your company is just starting out, you’re often so busy trying to meet with investors and finalize a working prototype on budget and within schedule that there is no time or money to generate PR. There certainly isn’t time or money left over for a major marketing campaign to generate good PR for the business.

PR 134

PR Public Relations Merger Startup 134

Rembrandt Communications

JANUARY 22, 2019

How do you improve PR firm results? But, before you hand over all of your PR activities to the experts, there are a few, key things you can do to create a positive, long-term relationship and get the best results possible. It’s essential to talk to your PR firm representative on a weekly basis (at least). Set Expectations.

PR 113

PR B2B Public Relations Campaign 113

This is going to be BIG.

AUGUST 22, 2012

Who should you hire? Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. When the product is early and still pivoting, these are kind of the same thing.

PR 132

PR Technical Review Seed Stage Design 132

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. He just hired Meg Whitman.

Lean 335

Lean Burn Rate Startup IPO 335

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. Adam Gilbert , My Body Tutor.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

YoungUpstarts

FEBRUARY 21, 2019

Paper also slows production which can eat into company profitability. They are completely free platforms upon which companies can advertise, promote, and even sell their products and services —— absolutely free. They can now save money with VPN products. Hire Remote Contracted Employees. Utilize Cloud Technology.

Cloud 101

Cloud eCommerce Security Advertising 101

YoungUpstarts

DECEMBER 7, 2017

Crowdfunding has become common place for new products and new brands. Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have.

Campaign 108

Campaign San Francisco Technical Review Flash 108

Women Entrepreneurs Can

OCTOBER 12, 2021

It’s critical to know how to recover from a PR catastrophe if you don’t want your company to suffer too much when issues arise with and around your customers and goods. Preventing harm to others or other issues from occurring by halting production, suspending work, or placing any employees engaged on leave if required. Compensate.

PR 59

PR Reputation Advertising Employee 59