article thumbnail

HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. Adam Gilbert , My Body Tutor.

article thumbnail

The Best Small Business Tools of 2013

Up and Running

99designs Logo Design : For about the same cost of hiring one local or freelance designer to create a logo for you, you can use 99designs to run a contest that will bring in dozens of logo options from dozens of different designers. HARO : Help A Reporter Out is a great PR and marketing tool for businesses large and small.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), We hired union laborers to do that. The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. I couldn’t care less about those.

article thumbnail

SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Now as VP of Marketing, I could have sat back and let my PR agency handle the press. Theoretically, that’s why I hired them. The head of the PR agency agreed that we would work together as a team. The Potrero benchmark strategy was one component of this creating end user demand through PR.) To Order Outside of the U.S.

article thumbnail

Going to Trade Shows Like it Matters – Part 2

Steve Blank

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. You’ll never have to do it again.) Trade Show Post Mortem Evaluate the experience.

article thumbnail

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Initially your job is to understand each of the parts of your business model before you hire someone to do it. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) To Order Outside of the U.S. Now In Print!

Sales 120
article thumbnail

The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. Twitter is my curated RSS feed.

XML 349