mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. ); // Welcome to Mashable!

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

Both Sides of the Table

JANUARY 11, 2014

So rather than hiring a VP Marketing [to establish a strategic marketing plan, build and manage the marketing team, manage outside vendors, etc.] I recommend hiring or appointing a growth hacker.” If you can’t do this, nothing else really matters. But I still believe Sean Ellis was right.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

crowdSPRING Blog

SEPTEMBER 16, 2010

5 great viral marketing campaigns (and what small businesses can learn from them!) – [link]. Why You’re Going to Hire the Wrong Designer – [link]. Why You’re Going to Hire the Wrong Designer – [link]. 5 great viral marketing campaigns (and what small businesses can learn from them!)

Social Media 91

Social Media Small Business Design Media 91

Up and Running

NOVEMBER 5, 2014

But maybe you’re not ready to hire an expensive creative agency—maybe it’s not in your budget or you’ve had bad experiences in the past. Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Do you have any other PR tips for SMBs looking to save on hiring a PR firm?

PR 139

PR Hiring Social Media Media 139

crowdSPRING Blog

SEPTEMBER 26, 2013

Five characteristics of a viral product – crowdspring.co/1aa5ZGk. How to hire – crowdspring.co/15u6LKW. How to hire – crowdspring.co/15u6LKW. Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Five characteristics of a viral product – crowdspring.co/1aa5ZGk. 1btE4oF. .

Social Media 96

Social Media Small Business Design Media 96

Both Sides of the Table

MAY 7, 2016

From Aspiration to Hero For companies that do have that moment of success where everything seems to come together: funding, hiring, customers, PR, product releases and so forth — you have a “hero” moment where you feel invincible. Maybe it’s the system, maybe it’s me — but either way what could I do differently to change outcomes?

Churn Rate 150

Churn Rate Vesting Dilution Europe 150

ConversionXL

APRIL 4, 2017

It’s sometimes not entirely clear where content marketing starts and where SEO or PR end. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail. Resources on virality/referral: Referral Marketing Master Course. So is this content marketing?

Channel 118

Channel Marketing Viral SEO 118

Steve Blank

APRIL 20, 2021

There are two viable growth engines for tech companies: Viral, or “inherently viral” growth: Customers either intentionally or unintentionally recruit new customers by using your product. Social platforms use intentional virality; this occurs when users get a more fulfilling experience as more of their friends join the same platform.

Product 436

Product Viral Channel San Francisco 436

crowdSPRING Blog

MAY 2, 2014

Why a standard resume is not enough for hiring – crowdspring.co/1k6oLBD. Why a standard resume is not enough for hiring – crowdspring.co/1k6oLBD. Interesting Facebook post on the viral potential of rumors … The strange truth about fiction – crowdspring.co/1rJBrCv. Copyblogger – crowdspring.co/1kl099w.

Social Media 96

Social Media Small Business Design Media 96

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

View from Seed

MARCH 22, 2016

Offer reporters an exclusive on the successful, viral campaign that got you there, or a behind-the-scenes look at what your product does and how you’ll deliver on this huge campaign’s promises. You have a new hire (if they’re not the CEO or CTO, reporters probably won’t care). That is objectively crazy. You’re breaking taboos.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

crowdSPRING Blog

OCTOBER 14, 2010

Startup Sales – Why Hiring Seasoned Sales Reps May Not Work – [link]. 12 Creative Design Ideas That Went Viral (And The Lessons You Can Learn) – [link]. 12 Creative Design Ideas That Went Viral (And The Lessons You Can Learn) – [link]. Silicon Valley’s Disruption Deficit Disorder – [link].

Social Media 90

Social Media Small Business Design Media 90

crowdSPRING Blog

MAY 31, 2013

7 Tips On How Your Small Business Or Startup Can Hire A Good Lawyer And Control Legal Costs – [link]. 7 Tips On How Your Small Business Or Startup Can Hire A Good Lawyer And Control Legal Costs – [link]. Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link].

Social Media 94

Social Media Small Business Design Media 94

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

crowdSPRING Blog

SEPTEMBER 13, 2010

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken.

Viral 107

Viral Campaign Small Business Guerilla 107

ReadWriteStart

JULY 6, 2020

Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Silbermann used to stop into Apple stores on his way home from work and change all the browsers on the Macs and iPhones to the Pinterest homepage. .

Marketing 156

Marketing Startup Guerilla Canada 156

crowdSPRING Blog

MARCH 30, 2012

What Every Start-up Should Know about PR – [link]. Do you really need a full-time hire for that? Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution – [link]. Why the Best Product Doesn’t Always Win – [link]. Spotify Is Raising At A Stunning $3.5 – [link].

Social Media 93

Social Media Small Business Design Media 93

YoungUpstarts

NOVEMBER 7, 2014

Two 28-year old founders, a friend they hired to come work for them fulltime and one intern in a nice but small office in Amsterdam. Automating processes with APIs, creating a large e-mail subscriber base, SEO and viral strategies are of course extremely valuable to any start-up. I started out working for Imbull almost four years ago.

SEM 244

SEM Lean PR Startup 244

Duct Tape Marketing

JULY 15, 2016

Things PR Pros Hate to Hear from Clients written by Guest Post read more at Duct Tape Marketing. If I had to narrow it down to four things PR pros hate to hear, they are: 1. If it were that easy, you could hire any publicist in the world to do that for you. How can we make a viral video?”. Viral videos just happen.

PR 28

PR Public Relations Viral America 28

This is going to be BIG.

AUGUST 8, 2011

I find it hilarious when someone says " his big claim to fame was organizing a bunch of local high-tech events " because if you're an entrepreneur and you need to hire a developer, marketer, etc., you want an investor with a large local network of potential hires. A great hire is going to be there everyday in the trenches.

Venture Capital 110

Venture Capital PR Hiring Networking 110

mashable.com

SEPTEMBER 12, 2011

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development. Sign in with Facebook or Twitter to get started! million in venture financing. Thanks for the great post!

Startup 79

Startup Social Media RSS Social Network 79

crowdSPRING Blog

NOVEMBER 15, 2012

Small Business and Startup Tips: Hire and be Human | crowdSPRING Blog – [link]. If, When, And How To Avoid Hiring A CEO | TechCrunch – [link]. How To Hire Hackers: A Realistic Guide For Startups | OnStartups – [link]. Can enterprise SaaS products be viral? Vlaskovits – [link]. – [link].

Social Media 102

Social Media Small Business Design Media 102

Both Sides of the Table

APRIL 4, 2011

Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. How many people would we need to hire? How many through SEM? Do you have a customer referral program? If so, make sure you can track which leads come from this.

Metrics 346

Metrics Startup Acquisition SEM 346

Mike Michalowicz

JANUARY 24, 2018

Outsourcing without having both solid marketing and sales plans mean you have hired someone to be Your Captain Wing It and his or her actions may cost you more business than you ever anticipated. Thanks to Richard Laermer , RLM Pr. Avoid Trying To Go Viral. You can’t architect a viral success.

Viral 126

Viral Social Media LLC Mobile 126

mashable.com

SEPTEMBER 1, 2011

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! With more than 50 million monthly pageviews and 4 million followers across social media, Mashable has one of the most engaged online news communities.

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

crowdSPRING Blog

MARCH 16, 2012

Hiring of Kevin Rose by Google sends all the wrong signals to Silicon Valley – [link]. Manufacturers Are Hurting Themselves by the Way They Hire – [link]. Marketing the Viral Effect and Not-for-Profit Gold – [link]. How Y Combinator Started – [link]. Name dropping! Crosses The Line – [link].

Social Media 94

Social Media Small Business Design Media 94

Both Sides of the Table

FEBRUARY 3, 2011

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. How has the viral coefficient been for you? Gregg gave us specifics on how viral adoption has worked. The viral adoption went to 15-20 per share action.

Viral 303

Viral Investment Bankers Video Business Model 303

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

YoungUpstarts

JANUARY 13, 2013

They highlight positive and negative examples of what worked – and sucked – in the fields of social media, PR, customer service, HR, branding and other related areas.

Egypt 159

Egypt Social Media PR Viral 159

View from Seed

MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. And try to listen to the people you’re hiring as experts. If you’re building a product that can grow virally—a social network, for example—brand is almost certainly less important at launch than product.

Seed Stage 120

Seed Stage Conversion Startup PR 120

Both Sides of the Table

DECEMBER 20, 2010

Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. Twitter is information discovery.

XML 349

XML Curation RSS Viral 349

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Gust

SEPTEMBER 13, 2011

The company was savaged by critics for its initial mishandling of the incident; reportedly, she got little response or assistance until she published a blog post on the subject, which spread virally and became a serious embarrassment to the company. (I Speed of response can be critical when a PR disaster like “Ransackgate” strikes.

Startup 98

Startup Silicon Valley Reputation Community 98

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. The most important hiring criteria for your executives is cultural fit. As CEO, you are responsible for every hire.

Technical Review 108

Technical Review Technology Software Review Valuation 108

crowdSPRING Blog

MARCH 15, 2013

What to do when you hire someone better than yourself…. | ViralSearch: Identifying and Visualizing Viral Content – [link]. .” – [link]. Being a visionary is a sucker’s bet – [link]. Plenty of opportunities left for subscription based online services – [link]. Tom Tancredi – [link].

Social Media 105

Social Media Small Business Design Media 105

Mike Michalowicz

JANUARY 10, 2013

Outsourcing without having both solid marketing and sales plans mean you have hired someone to be Your Captain Wing It and his or her actions may cost you more business than you ever anticipated. Thanks to Richard Laermer , RLM Pr. Avoid Trying To Go Viral. You can’t architect a viral success.

Viral 145

Viral Social Media LLC Mobile 145

Software By Rob

JANUARY 25, 2012

Depending on your market, the ROI can be better any other traffic source you can find (with viral traffic the most common exception). The site was once great; marketed by a high-end NYC PR firm. I have to admit – I didn’t know if I would get a response at all. I also put in quite a bit of coding time myself.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63