Brandanew

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How To Ensure Your Startup Team Is Growth Hacking Not Copying

Brandanew

Copying or hiring experts who specialize in copying- not in the Picasso manner, does not work. What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.

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The Customer Centricity Debate: Who Is Your Real Customer?

Brandanew

Customers are people who use or need your products/services. Many small companies work with designers, product managers and internal stakeholders who define project specifications without the involvement of the end customer. Is it someone who is experienced on the product/service or someone who’s in charge? It makes sense.

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Why Small Businesses Can Take Up the Content Marketing Opportunity

Brandanew

Production of quality content, distribution and return on investment are aspects many small businesses and startups struggle with. Especially if you also hire a celebrity endorser giving you sleepless nights before you are over the costs. 1- Hire Guest Writers With Existing Relationships For External Content Posts.

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5 Reasons Why You Should Consider Hiring A Marketing Communications Agency

Brandanew

For products that are truly unique or world changing, there’s still a need for discoverability. And this is where as a business owner, you should consider hiring a marketing communications agency. You need to be good with one thing- creating and managing your product portfolio. Leave it to them to work their magic.

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5 Branding Guidelines That You Must Always Follow

Brandanew

If you are hiring celebrity endorsers, you must be sure if the image of that celebrity fits with the image that you want to build for your brand. Why should the customer prefer your product over theirs? One product is not going to work for everyone. Are your products suitable for young adults and children? Be realistic.

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5 Reasons Why Content Marketing Is Getting Harder And Why You Need Experts

Brandanew

While Content Marketing can directly lead to that, many prioritize it lower than working say on improving the product or say, running campaigns that give short-term or immediate results. Now all these activities will need you to be efficient and productive with your time. Content Marketing takes long term investment and time.

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How To Create Internal Brand Ambassadors

Brandanew

Internal ambassadors are aware of your products and services. You need to hire those who are behind your brand philosophy because they’re passionate and interested. You need to hire those who are behind your brand philosophy because they’re passionate and interested. Hire believers. Hire smart!