Steve Blank

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Customer Development in Japan: a History Lesson

Steve Blank

Maysee now enjoys hockey stick revenue growth. For example, Maysee , a business card cloud services startup, got out of the building and then developed an MVP, avoiding costly UI development that customers in fact found no need for.

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Make No Little Plans – Defining the Scalable Startup

Steve Blank

Not only did their sales curve look like a textbook case of a VC-friendly hockey stick, but their Lessons Learned funding presentation was an eye-opener.). For its first year IMVU had funded itself with money from friends and family. Now with customers and early revenue, it was out raising its first round of venture money.

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Death By Revenue Plan

Steve Blank

More than likely the revenue projection would resemble the hockey stick like the graph on the right. This meant that their revenue plan had been a fantasy from day one. There was no chance their revenue was going to grow like the nice straight line of an existing market. New Market Revenue Curve.

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Hubris Versus Humility: The $15 billion Difference

Steve Blank

This results in a much slower adoption curve – the classic hockey stick. In a new market when customers have no idea what the product can do, a company needs to educate potential customers about the space not the product. New Market Revenue Curve.

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Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

A startup in a New Market (enabling customers to do something they never could before,) might be unprofitable for 5 or more years, (hopefully with the traditional hockey stick revenue curve,) while one in an Existing Market might be generating cash in 12-18 months. Even more serious, startups can have radically different cash needs.

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“Lessons Learned” – A New Type of Venture Capital Pitch

Steve Blank

You already have the hockey stick and exponential growth. I’m at jordan.cooper@gmail.com or blogging here: jordancooper.wordpress.com Reply Alain Raynaud , on November 12, 2009 at 4:42 pm Said: Or maybe it’s just the last slide that convinced the VCs. The rest is just fluff. This is my new favorite post on your blog.