Startup Professionals Musings

article thumbnail

The Good, The Bad, And The Ugly Of Software Patents

Startup Professionals Musings

The bad news is that patent trolls (non-producing companies that make their money from licensing patents) can squeeze the lifeblood out of unsuspecting entrepreneurs, as exemplified by the recent mess around Lodsys suing small Apple IOS developers. Yes, the software patent process is a mess.

article thumbnail

How To Test Your Brand Relationship To Real Customers

Startup Professionals Musings

Sustained success in the future will require companies to dramatically shift their emphasis from short-term shareholder value to shared value for multiple stakeholders. Overall, your customers now have near-instantaneous power to hold companies and brands accountable for their words and actions.

Customer 273
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Focus On Relationships To Maximize Your Brand

Startup Professionals Musings

Sustained success in the future will require companies to dramatically shift their emphasis from short-term shareholder value to shared value for multiple stakeholders. Overall, your customers now have near-instantaneous power to hold companies and brands accountable for their words and actions.

article thumbnail

5 Signals To Evaluate To Test The Value Of Your Brand

Startup Professionals Musings

Sustained success in the future will require companies to dramatically shift their emphasis from short-term shareholder value to shared value for multiple stakeholders. Overall, your customers now have near-instantaneous power to hold companies and brands accountable for their words and actions.

article thumbnail

Software Patents Have Become a Startup Nightmare

Startup Professionals Musings

The bad news is that patent trolls (non-practicing companies that make their money from licensing patents) can squeeze the lifeblood out of unsuspecting entrepreneurs, as exemplified by the continuing mess around Lodsys suing small Apple IOS developers. Yes, the software patent process is a mess.

Software 233
article thumbnail

Customer Relationships Now Drive Brand Perceptions

Startup Professionals Musings

Sustained success in the future will require companies to dramatically shift their emphasis from short-term shareholder value to shared value for multiple stakeholders. Overall, your customers now have near-instantaneous power to hold companies and brands accountable for their words and actions.

Customer 217
article thumbnail

Software Patents are Becoming a Tax on Innovation

Startup Professionals Musings

This patent holding company is charging infringement and demanding royalties from every app developer for the iPhone and Android, for a feature most agree has been in apps for many years. Yes, the software patent process is a mess.

Software 228