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A Startup’s First Steps: What’s In A Name?

Gust

Historically, most bricks-and-mortar businesses were named after their founders, and large corporations often have a publicly traded parent company that holds all of the stock in many operating units that have familiar or famous names (e.g., AMR as holding company for American Airlines).

Naming 141
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Twitter Link Roundup #152 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Why Ad Holding Companies Should Act More Like VCs | Advertising Age - [link]. 31 Sexy Search Boxes | Creativeoverflow - [link]. Brands Will Become Media: Here’s How | Logic+Emotion - [link]. Why Agencies Could Win the Talent Fight with Startups | Digiday – [link]. Digital Titles at Ad Agencies: Going, Going, Gone?