A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 23, 2016
Investors and founders alike have been obsessed about “growth at all costs,” just as a virus colony grows without care to its effect on its host cells or whether the colony’s growth ends up destroying the host body completely, taking the colony down with it in a viral version of Lord of the Flies.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 25, 2010
The most common reaction to my recent announcement of starting a new WordPress hosting company was that this blog provides me with a ridiculous unfair advantage. Still, the blog was instrumental in getting those first 50 customers, but not because I'm able to push WordPress hosting onto 17,000 unsuspecting victims. But was it?
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A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 8, 2010
Andrew Warner, the interview host, summarized it well: "My hands were trembling as I was faxing eighty pages of the agreement over to the lawyers in New York City," Jason Cohen said about what it was like to finalize the sale of the company he founded, Smart Bear. How a smart bear built a company so he could sell it (Video).
A Smart Bear: Startups and Marketing for Geeks
JUNE 28, 2010
Just yesterday someone explained to me what they expect from their website hosting company: I want someone else making sure the server doesn't go down. Tags: Essays culture honesty inspiration introspection marketing persona philosophy positioning social media. I hope you're not ignoring it. Do you disagree with the premise?
A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 4, 2012
Dan: Member Desk is a hosted membership site software. Jason: Because you said premium digital media, so I didn’t get selling music out of that. So Member Desk is a virtual and yet it can also be physical, literally sitting in the front of the co- working space inexpensive way to do that for pretty much any organization.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 31, 2011
Same with my current company in the WordPress hosting business , started just last year. There’s all the startup marketing ideas you’d expect: Adverts, split-tests, media splashes, networking, pitch-competitions, inside baseball, creative stunts, SxSW launches, you name it.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 5, 2010
Zero media appearances in traditional media. Or really any connections for media. I’d never really hosted an offline event before. I’ve been blessed to have snuck into the media over 100 times including ABC, CNN, CBC, The Wall Street Journal, Bnet and more. Spend a lot of money? Bribe people? Absolutely.
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