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Technical SEO for Startups with Jacque Alec at Capconvert

Mucker Lab

Understanding the Search Engine Results Page (SERP) A good way to think about search is essentially as roadmaps drawn by targeted keywords, which branches outward to create intersections that become digital real estate - websites, media, ads, and more. Alternative (ALT) Text: This is an attribute added to an image's HTML tag on a webpage.

SEO 78
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Lead-ins with content in HTML or structured data for users and Google.

SEO 122
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The Advanced Guide to Transactional Emails That Convert

ConversionXL

In fact, as Justin Fyles of Intrepid explains, they aren’t even developed in the same way… Justin Fyles , Intrepid : “A marketing email with dynamic content is typically a static HTML email with simple tags for recipient-specific information that get merged with customer lists. Use a dedicated IP for transactional emails.

Email 48
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Browser-Powered Television

Andrew Payne

I tried (unsuccessfully) to convince him that TCP/IP would be the winning network infrastructure for the fancy interactive TV services everyone was talking about. As Apple demonstrated with the iPhone, HTML+JavaScript is an excellent way to get content on-screen, because it leverages a deep existing technology infrastructure.

HTML 41
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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

It’s web because it’s written in the languages of the Web—HTML, CSS, and JavaScript—instead of in some domain-specific language or in a native framework captive to one platform. We all know how a website works—the codebase is stored on a server, and any person can access it via their browser by typing in the domain name or direct IP address.

Web 103
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How To Bootstrap Your Startup

www.readwriteweb.com

Our development was a particularly complicated build requiring 5 developers, a systems architect, an html coder, a SQL specialist, 4 testers, 2 designers, a graphic designer, a project manager and a security specialist. It is often said that bootstrapping is cheap. But producing a professional and slick product costs money.

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An Extensive Guide To Web Form Usability

uxdesign.smashingmagazine.com

Keep input fields as close to their unaltered HTML rendering as possible. For example, pre-select the user’s country based on their IP address. It should be possible to switch the formatting based on location, either by prompting for location or by IP lookup. Smashing Book 1 in HTML. Smashing Book 1 Extras in HTML.

Web 102