Gust
JANUARY 31, 2013
The move came as a shock to many in the tech business community, in which we’ve become accustomed to real-time disclosure by company executives through social media. The key words worth repeating here are “ perfect information.” What could be wrong with more transparency?
Gust
OCTOBER 29, 2014
In the first 36 hours, mentions of the hub were viewed more than 42 million times on social media, and over 100,000 pages on the site were perused. This timely information is complemented by searchable, user-managed profiles of every startup, investor, incubator, and accelerator in NYC. praised the hub and its place in the community.
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Gust
DECEMBER 22, 2011
This includes website content and software code as well as the more obvious examples in media and publishing. Proprietary information can lose trade secret protection if the company doesn’t make reasonable efforts to treat it as such. Each of these categories is a deep subject that can be explored in a future post.
Gust
JANUARY 4, 2012
The quicker the startup establishes a strong brand identity that “sells itself” through word-of-mouth and social media, earning goodwill in its name, the sooner it can effectively chase away knockoffs that try to use confusingly similar names , logos, or domain names. This is not to suggest there is no legal recourse whatsoever, though.
Gust
JUNE 19, 2012
And in January I saw that digital music overtook physical media for the first time in 2011, something I expected since 1998. Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder.
Gust
MAY 18, 2014
They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.
Gust
NOVEMBER 3, 2013
There is no substitute for market research, written by domain experts, to supplement your informal poll of friends and family. Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new media out there today. Execution skills are weak.
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