article thumbnail

Why Pitching Your Product Is Not Enough For Investors

Startup Professionals Musings

Potential investors love to see gross margins in the fifty percent range or greater, with recurring revenue through subscriptions, follow-on sales, or services. Intellectual property and sustainable competitive advantage. Five-year financial projections of revenue and expenses.

Product 145
article thumbnail

These 10 Key Elements Make a Business Plan Fundable

Startup Professionals Musings

Do describe your intellectual property and “secret sauce”. Clearly define the customer, channel, and revenue model associated with this solution. In this section, you need to be passionate about revenue, profit, and volume growth. Skip the technical jargon and hyperbole. Focus is the keyword here. Exit strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Ways An Investor Pitch Differs From A Product Pitch

Startup Professionals Musings

Every customer understands that your solution has to generate more revenue than cost, but you should not put that data in a customer pitch. How you intend to beat specific competitors (business model, intellectual property) is a key investor decision criteria. Projected revenues and expenses over the strategic period.

Product 120
article thumbnail

Investors Expect Ten Essentials in a Business Plan

Startup Professionals Musings

Do describe your intellectual property and “secret sauce”. Clearly define the customer, channel, and revenue model associated with this solution. In this section, you need to be passionate about revenue, profit, and volume growth. Skip the technical jargon and hyperbole. Focus is the keyword here. Exit strategy.

article thumbnail

Finding a strategic partner, investor or buyer

Berkonomics

Some potential buyers or strategic partners might want your intellectual property, or revenues, or profitability, geographic advantage, or sale force, or your employee base. Column two is the golden ticket. What would the candidate want from your company in a transaction?” Think carefully.

Partner 62
article thumbnail

These 10 Key Elements Make a Business Plan Fundable

Gust

Do describe your intellectual property and “secret sauce”. Clearly define the customer, channel, and revenue model associated with this solution. In this section, you need to be passionate about revenue, profit, and volume growth. Skip the technical jargon and hyperbole. Focus is the keyword here. Exit strategy.

article thumbnail

A million things can kill the deal.

Berkonomics

You know that the buyer will be crawling the offices with legal and accounting personnel, reviewing contracts, financials, governance documentation, intellectual property, leases, and much more. The liquidity event and beyond' First, should you inform your employees of the deal? Email readers, continue here.]