may be the only country in the western world not to recognize intellectual property rights in typeface design. Trademark law protects only the name of a typeface, but not the design of the typeface. The right typeface is often the key to a great logo, graphic or web design. How is a font different from a typeface? The U.S. MORE >>

There are three deadly mistakes that relate to intellectual property (IP) ownership, all of which usually surface when the investors conduct their due-diligence investigation: 1. code, logo, domain name, etc.) Below is a longer, more comprehensive version. We have no money – so we’re going to do the legal ourselves.  MORE >>

A common misconception by many entrepreneurs is that they should use a name that describes their products or services. Some use generic names because they want to generate more website traffic from key word searches. generic name is the common name for the goods or services. MORE >>

Finally, completely understand who owns what as the relationship persists, especially in the case of intellectual property (IP). Intellectual property affects the company since its founding. trademark can be a word, name, logo, or design. Legal issues often remain in a second plane. No Vesting Restrictions. MORE >>

In my last post, I discussed why scalable companies shouldn’t use generic or descriptive brand names that can’t be trademarks. Today’s post discusses the alternative types of names that may be protected by federal trademark law:   suggestive, fanciful or arbitrary names. descriptive. suggestive. See Women 2.0 MORE >>