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The Fascinating Aura of Mystery, Awe, and Power Surrounding A Business

Growthink Blog

Every day I see entrepreneurs trying to find that right balance between keeping their intellectual property confidential while sharing and promoting their business model - especially to investors - whose interest they so very much need to pique. And then come back and tell me that mystique doesn’t matter.

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Jennifer Lopez and the NDA

Growthink Blog

Every day I see entrepreneurs trying to find that right balance between keeping their intellectual property confidential while sharing and promoting their business model with partners - especially investors - whose interest they so very much need to pique. And then come back and tell me that mystique doesn’t matter.

NDA 69