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Why Startups Fail - 20 Top Reasons Gleaned from 32 Startup Failure Post-Mortems

www.chubbybrain.com

The negativity either impacted investment funding (venture capital fell off a cliff in 2009) or the customers they were targeted as was the case for Untitled Partners who were building a platform for fractional art ownership. 11 – Pricing Issues. Pricing is one part science, 10 parts art. Atlas Venture.

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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Chris calls this the “at Pricing” multiple, and you should notice that is is much lower than the $VEEV multiple of 18X. If the founder (or any member of Party A) participates in the IPO, they do NOT even receive the issue price. Unfortunately, the real story is even worse.

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