A Smart Bear: Startups and Marketing for Geeks

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No, that IS NOT a competitive advantage

A Smart Bear: Startups and Marketing for Geeks

We're better at SEO and social media. Social media and SEO is ever-changing quicksand. You live in the era of the flat world where millions of people have access to technology, education, and a powerful sales, marketing, and communication platform (the Internet). 80% of Americans believe they are better-than-average drivers.

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

OK, so what can you do to rise above the cacophony that is the Internet? I already beat you to death about how celebrity endorsement can serve as an untouchable competitive advantage , and it's also an answer to how to burst out of the dull roar of Internet marketing. Visibility-fail. Anyone-gives-a-crap-fail.

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Not disruptive, and proud of it

A Smart Bear: Startups and Marketing for Geeks

When they hear about a new social media craze they cringe in agony, desperately hoping it's a passing fad and not another new goddamn thing they'll be aimlessly paddling around in for the next decade. In retrospect we say that Google transformed how people find information, and further, how advertising works on the Internet.

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Do I dare call bullshit aloud? Do you?

A Smart Bear: Startups and Marketing for Geeks

Please send me more email with your contact information so I can post it on the Internet. I mean, as much as Social Media is supposed to be about “honesty&# and “being human&# and “genuineness,&# of course most isn’t. I’m sure many folks would like to send you a token of their appreciation.

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Entrepreneurial Re-entry — Businesses for Moms

A Smart Bear: Startups and Marketing for Geeks

Or another person might value MONEY/FLEXIBILITY over INTELLECTUALNESS/CAREER, and select a one-person Internet-based business where daily activities are mundane but she can use her computer prowess and operational intelligence to pull down $7,000/mo in her jammies. And perhaps with more creativity and devotion you can compromise even less.

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Attacking your sucky excuses for not blogging

A Smart Bear: Startups and Marketing for Geeks

You already know that nowadays you’re invisible without some sort of social media presence. However you feel about the way the Internet is going, you have to admit that writing skills are getting more important, not less. You already know the (alleged) benefits of having a personal or business blog. I’m not good at writing.

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Fermi estimation for startup business models

A Smart Bear: Startups and Marketing for Geeks

All that is quite difficult, however, and despite the Common Knowledge of the Internet, that’s not usually how a company succeeds. Yet another answer might be developing a digital following through social media, email lists, blog posts, eBooks, and so on. So often the best answer is simply “more potential customers.”