Gust

NOVEMBER 7, 2011

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: 1. Not having a social media policy. Allowing your social media efforts to stagnate.

Social Media 125

Social Media Media Startup Curation 125

Gust

JANUARY 31, 2013

The move came as a shock to many in the tech business community, in which we’ve become accustomed to real-time disclosure by company executives through social media. Before the commercial Internet, the primary tools of disclosure included: Prospectus and related registration statement (“S-1″) for an IPO.

SEC 158

SEC Prospectus United States Technical Review 158

Gust

DECEMBER 22, 2011

The gulf has widened with the proliferation of social Internet / user-generated content and mobile application startups. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable. Tech startups are at the other extreme. Instagram is a textbook example.)

Intellectual Property 149

Intellectual Property Technical Review Software Review IP 149

Gust

NOVEMBER 8, 2012

As a business lawyer working with startups in technology and digital media every day, I’m fortunate to have a front-row seat as entrepreneurs create value out of thin air. Patent reform is high on the list of priorities for most of the tech industry, particularly in the areas of software, Internet and mobile technology.

Silicon Valley 187

Silicon Valley San Francisco Intellectual Property Accredited Investor 187

Gust

JUNE 19, 2012

And in January I saw that digital music overtook physical media for the first time in 2011, something I expected since 1998. Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder.

Startup 180

Startup Forecast Angel Investor Software 180

Gust

MAY 18, 2014

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Customer 166

Customer Audience Advertising Social Media 166

Gust

NOVEMBER 2, 2014

Many entrepreneurs seems to be convinced that the “crowd” of regular people using the Internet will somehow solve their startup funding needs, when they sense a lack of interest from accredited investors. Even online, the type of people who may respond to social media requests may bear very little relationship to the intended market.

Non-disclosure Agreement 160

Non-disclosure Agreement Intellectual Property Accredited Investor Equity 160